Marketing Database Specialist

Muckleshoot Casino Resort • Auburn, WA

6d • Onsite

About The Position

The Marketing Database Specialist will be responsible for utilizing the Preferred Players Club database and CMP to maximize and track promotions. This role involves setting up offers in applicable system software, ensuring accurate content and timely delivery within budget. The specialist will create and manage the direct mail production schedule and calendar, and maintain automated processes in the player tracking system for pulling mailing lists, creating tag codes, monitoring/auditing, and creating prize codes. Additionally, the role involves building and maintaining casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs, proactively monitoring and approving tag and prize codes for compliance with promotion rules, and consistently reviewing the player tracking system for various data integrity checks. The specialist will perform analysis on casino marketing programs, provide recommendations for changes, maintain accurate ban lists and applicable adjustments, and track expenses related to direct mail programs. This position will also aid appropriate staff with the Player Tracking System, stay current on system updates, create reports for the Marketing department, coordinate Direct Mail strategic efforts with external agencies, ensure the accuracy of all direct mail and promotional materials, field guest and team member inquiries, maintain data integrity, and promote positive guest relations. The role also includes creating, maintaining, and facilitating a positive and safe work environment, promoting positive team member relations, and performing other duties as assigned.

Requirements

• Five (5) years casino marketing database experience including player tracking, direct mail/marketing and analytics required.

Nice To Haves

• AA/AS or BS/BA Degree in Marketing or related field preferred.

Responsibilities

• Utilize the Preferred Players Club database and CMP to maximize and track promotions.
• Set up offers in applicable system software ensuring accurate content and timely delivery within budget.
• Create and manage direct mail production schedule and calendar.
• Create and maintain automated processes in player tracking system (i.e., CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.
• Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.
• Proactively monitor and approve tag and prize codes are compliant with promotion rules, and levels.
• Consistently review player tracking system to identify player point roll off, missing/adjusting Free Play, merged and purged account verification, and verification of various other promotional activity and voids.
• Perform analysis on casino marketing programs and give recommendations on possible changes.
• Maintain accurate ban and applicable adjustments.
• Responsible for tracking expenses related to direct mail programs.
• Aid appropriate staff with the Player Tracking System; including but not limited to Direct Mail redemptions, tracked casino play and other club awards.
• Keep current on all available training and/or updates available for SDS and or CMP System(s).
• Create reports and documents for use of the Marketing department for analytical and promotional purposes.
• Coordinate Direct Mail strategic efforts with Strategic Agency and Consultants
• Ensure the accuracy of all direct mail and promotional materials and rules.
• Field guest and team member inquiries related to direct marketing initiatives.
• Maintain data integrity of databases.
• Maintain promotional files and historical information.
• Promote positive guest relations in person, by phone and via correspondence, invitations, and direct mailings.
• Creates, maintains, and facilitates a positive and safe work environment; promotes positive team member relations and reports issues to the appropriate personnel.
• Perform other duties as assigned.

Benefits

• Competitive salary of $32.00/hr.
• Discretionary performance bonuses 2x a year!
• Complimentary meals
• Covered team member parking.
• Fully paid medical, prescription drug, dental and vision coverage for you
• Competitive premiums for your dependents.
• Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage.
• Flexible Spending Account options for health care expenses.
• Company-paid gaming licenses
• Variety of additional voluntary benefits and retirement plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree