Marketing Database Specialist

Bally's Chicago•Black Hawk, CO

About The Position

This role is responsible for maintaining the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases. The specialist will build, segment, and validate guest lists for various marketing campaigns, extract and analyze player data, and prepare reports on marketing performance and guest trends. The position also involves assisting with campaign analysis, coordinating with internal teams and external vendors, auditing campaign files, supporting database hygiene, and resolving data discrepancies. Protecting confidential information is a key aspect of this role.

Requirements

Experience maintaining database integrity, accuracy, confidentiality, and security.
Proficiency in building, segmenting, and validating guest lists for various marketing channels.
Skills in extracting and analyzing player data.
Ability to prepare recurring and ad hoc reports.
Experience with pre- and post-campaign analysis.
Capability to coordinate with internal teams and external vendors.
Experience auditing campaign files, offers, player segments, and mail lists.
Knowledge of database hygiene activities such as duplicate resolution and address standardization.
Skills in researching and resolving data discrepancies.
Familiarity with loyalty program reporting and promotional tracking.
Understanding of protecting confidential information in accordance with company policy and gaming regulations.

Responsibilities

Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.