Marketing Database Coordinator

Little Creek Casino Resort • Shelton, WA

1h • Onsite

About The Position

The Database Marketing Coordinator will compile and distribute information available through the player tracking system. This information will assist marketing and other Executive departments to create player development strategies. Responsibilities will include analysis of MVP Club member's play, database management, development of reports, coordination and implementation of all direct marketing projects and maintaining strict confidentiality of all data.

Requirements

• Ability to read, Analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
• Ability to respond to common inquiries or complaints from customers, employees, regulatory agencies or members of the business community.
• Ability to effectively present information to top management.
• Capable of rational problem resolution, collecting data, establishing facts, and to draw valid conclusions.
• Ability to interpret a variety of technical instructions in mathematical or diagram form and deal with several abstract variables and derive conclusive results.
• Knowledge necessary to develop and maintain quality and quantity databases.
• Basic knowledge of casino, slot and table games.
• Must be proficient in PC based computer systems, including Microsoft Office products, Work, Excel, Access, Power Point, windows, database applications, spreadsheet development, etc.
• Bachelor Degree in Marketing, Business Management, or Database Management / Computer Science.
• Minimum Three-year work experience in database management
• Must have experience in the following marketing areas: direct mail, database marketing, gaming experience preferred.
• Class III Gaming License issued from the Squaxin Island Gaming Commission

Nice To Haves

• Knowledge of IGT and/or QCI a plus.
• Basic knowledge of SQL a plus.
• Relevant and direct experience may be considered in lieu of degree requirement.

Responsibilities

• Establish setups in tracking system and/or any other relative system for all projects/campaigns relating to Player Rewards, slot and table game promotions, special events and entertainment, direct marketing, and Resort and Casino groups.
• Coordinate and implement all direct marketing projects, including direct mail, e-mail, tele-messaging, and player newsletter.
• Develop, implement and maintain standards and procedures for database maintenance.
• Collaborate with MIS, Marketing, Finance, and other departments as deemed necessary, to develop procedures for tracking slot and table games play, promotions and events.
• Serve as liaison to player tracking system vendor, keep up to date with all tracking and new products and maintain all report mechanisms.
• Handle segmentation of database and implementation of tiered offers.
• Create all coupons/offers in systems; proof the direct marketing matrix/list; and monitor the tier upgrade, monthly liability clearance on accuracy and timely manner.
• Responsible for Internal Control and Compact compliance regarding Casino Operations and ensure compliance with regulations of the Tribal Gaming Commission.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level