Specialist - Database Marketing

Bally's Chicago•Black Hawk, CO

1d•Onsite

About The Position

This role is responsible for maintaining the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases. The Specialist will build, segment, and validate guest lists for various marketing campaigns, and extract and analyze player data to prepare reports on marketing performance, promotions, events, and guest trends. The position also involves assisting with campaign analysis, coordinating with internal teams and external vendors, auditing campaign files for accuracy and compliance, supporting database hygiene activities, and resolving data discrepancies. A key aspect of the role is protecting confidential information in accordance with company policy and gaming regulations.

Requirements

Strong analytical, problem-solving, and critical thinking skills.
High attention to detail and commitment to data accuracy.
Ability to manage multiple projects, deadlines, and campaign timelines in a fast-paced casino environment.
Strong written and verbal communication skills, with the ability to explain data findings to non-technical audiences.
Ability to handle confidential and sensitive guest information with professionalism and discretion.
Collaborative work style with the ability to partner effectively with Marketing, IT, Casino Operations, Finance, Compliance, and vendor partners.

Nice To Haves

Understanding of player reinvestment, segmentation, offer strategy, loyalty programs, and promotional analysis preferred.
Working knowledge of SQL, relational databases, data extraction, or reporting tools is strongly preferred.

Responsibilities

Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.