Marketing Database Manager

Gun Lake Tribal Gaming•Wayland, MI

17h•Onsite

About The Position

The Marketing Database Manager will develop, execute, and recommend long-term and short-term database marketing strategies to maximize player retention, engagement, trips, and revenues. This position is responsible for the development and/or implementation of standards, procedures, and best practices for execution, analysis, accuracy, and program integrity. At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings: Love, Truth, Respect, Bravery, Honesty, Wisdom, Humility.

Requirements

Must be 21+ years of age.
Bachelor’s Degree from an accredited university with a concentration in Business, Marketing, Information Technology, or related field required. Experience in lieu of education will be considered.
Four (4) years of specialized experience in casino database or related with at least two (2) years of management experience required.
Must have SQL Server and SQL Server Reporting Services experience.
Experience utilizing Power BI or similar business intelligence and dashboarding tools to develop reports, visualize data, and communicate actionable business insights.
Demonstrated ability to research and report on problems and solutions with a fine attention to detail. Ability to understand sophisticated mathematical models and concepts.
Proven experience with data management and data processing flowcharting techniques.
Proven knowledge of reporting and query tools and practices.
Must be able to obtain a gaming license through the Gun Lake Tribal Gaming Commission.

Nice To Haves

Work experience in the gaming or hospitality industry is preferred.

Responsibilities

Responsible for the development and implementation of all database marketing initiatives, including but not limited to, direct mail, email, text, and app campaigns.
Responsibility includes all elements of campaigns, including but not limited to, strategic direction, segmentation, overseeing offer uploads, creative development, and internal and external communications.
Ensures the integrity of the database for accuracy and protection of proprietary guest information and gaming data.
Responsible for monitoring database health and campaign-specific KPIs as well as producing timely reports to determine the profitability of database programs.
Adheres to all regulatory, company, and departmental policies and procedures.
Develop and present data-driven analyses, findings, and recommendations to leadership teams to support strategic decision-making.
Provide Pro Formas of campaigns to the P&A team for analysis.
Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.
Research and stay abreast of competitive database programs and use of technology.
Demonstrated understanding with predictive AI tools and advanced analytics to drive operational efficiencies, support data-driven decision-making, and maximize revenue growth opportunities.
Utilize MS Access, Excel, PowerBI, Cognos, Oracle, or other SQL programs to add functionality and enhancement to existing systems.
Provides training and coaching as assigned to other team members. Provides system training related to database programs.
Work with the team to maintain a campaign marketing dashboard that visualizes key performance indicators.
Performs analytical requests and research projects for internal parties. Special projects as assigned by management.
Responsible for always practicing, supporting, and promoting Gun Lake Casino Resort’s “Unsurpassed Service Standards.”
Maintain a high level of personal integrity on and off duty.
Practice teamwork, support fellow Team Members, and create an energized, positive, team-oriented work environment.
Interact with Guests in a friendly and courteous manner and handle all Guest opportunities.
Must be able to effectively communicate both written and verbally with Guests, Team Members, and Management.
Maintain excellent grooming and uniform standards.
All other duties as assigned.