Marketing Data Analyst

Codetech • Malvern, PA

2d

About The Position

The Marketing Data Analyst translates marketing and business needs into analytical requirements, establishes frameworks for delivering business OKRs, and designs data-led strategies to optimize marketing at scale. The role assesses business-as-usual, proposed, and what-if scenarios to validate approaches and evaluate impact; develops actionable marketing operations and experimentation roadmaps; and builds consensus with senior stakeholders around analytics proposals. The analyst also promotes data-driven problem solving, strategic thinking, and experimentation best practices throughout the organization.

Requirements

• Bachelor's degree.
• Five to eight years of experience and relevant skills in the subject matter.
• Extensive knowledge of the subject matter and the business.

Nice To Haves

• Industry certification preferred.

Responsibilities

• Translate marketing and business needs into analytical requirements, including the data and models needed to build strategic analytical solutions.
• Establish the analytical framework for successfully delivering business OKRs.
• Design a robust, streamlined data-led strategy to drive marketing optimization at scale.
• Assess business-as-usual, proposed, and other what-if scenarios to validate approaches and evaluate impact.
• Design an actionable marketing operations and experimentation roadmap.
• Build consensus and influence senior stakeholders to gain confidence in analytics proposals.
• Promote analytical and data-driven problem solving, strategic thinking, and experimentation best practices across the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level