Marketing Data Analyst

Clearwater Analytics•Boise, ID

About The Position

Clearwater Analytics is seeking a curious, detail-oriented Marketing Data Analyst to maintain the quality and reliability of marketing data. The analyst will keep Salesforce and Marketo data clean and trustworthy, investigate and resolve data quality issues, and turn structured and unstructured data into actionable insights. The role also contributes to AI-powered internal applications and helps the marketing team improve its efficiency and execution of strategic initiatives. Early-career candidates are encouraged to apply; no minimum years of experience are required.

Requirements

  • Bachelor’s degree or equivalent.
  • Strong attention to detail, analytical skills, and critical thinking.
  • Intellectual curiosity and an interest in understanding how processes and systems work.
  • Strong command of AI tools.
  • Ability to learn quickly and thrive in a fast-paced, high-growth, rapidly changing environment.
  • Excellent written and verbal communication skills, including confidence presenting to cross-functional teams.
  • No minimum years of experience required.

Nice To Haves

  • Experience with Salesforce or Marketo.
  • Experience vibe-coding or building personal projects with AI.

Responsibilities

  • Maintain accurate marketing data in Salesforce and Marketo, including deduplicating, merging, and removing outdated records.
  • Lead data governance and cleanup projects to improve confidence in data from multiple sources.
  • Investigate data quality issues, address their root causes, and promote good data practices across the team.
  • Research accounts and enrich account and contact data.
  • Analyze structured and unstructured data to uncover insights and identify trends.
  • Handle ad hoc data and reporting requests from Marketing and cross-functional teams beyond existing dashboards.
  • Serve as a marketing-team resource for marketing technology tools and integrations.
  • Help build and improve internal AI-powered applications.
  • Partner across the marketing team to improve efficiency, alignment, and execution of strategic initiatives.
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