Data Analyst Marketing

Yazio

1d • Remote

About The Position

Yazio is seeking a Data Analyst, Marketing to turn campaign and engagement data into actionable decisions that improve marketing performance and help the company reach users worldwide. The role focuses on delivering reporting and insights that create incremental value for the marketing team, as well as building robust data products.

The position partners with Performance Marketing to identify which campaigns to scale up or back, and with CRM to understand which messages resonate with user segments and measure their impact through experiments. It also owns the transformation of raw channel and mobile measurement partner (MMP) data into curated datasets for self-service business intelligence, defines new data-source requirements with Data Engineering, and collaborates with Analytics to strengthen data-driven practices across Yazio.

The role is 100% remote and open to candidates based in Germany, Spain, Portugal, or the U.K. Yazio uses Snowflake, dbt, Dagster, Growthbook, Omni, and Prefect in its analytics and data workflows.

Requirements

• Hands-on experience with performance marketing data for a native mobile app, including channel-level or MMP data.
• A solid understanding of attribution, incrementality, funnel and cohort analysis, and marketing performance metrics such as iROAS and CAC.
• High proficiency in SQL.
• Working knowledge of Python.
• Strong experience in either analytics engineering, such as transforming data with dbt, or data science, such as geo-lift tests, holdout tests, A/B tests, or media mix modeling.

Nice To Haves

• Experience with both channel-level and MMP data.
• Experience with dbt, geo-lift tests, holdout tests, A/B tests, or media mix modeling, depending on the candidate's area of strength.

Responsibilities

• Advise the Performance Marketing team on which campaigns to scale up and which to scale back.
• Partner with the CRM team to identify messaging that resonates with user segments and run experiments to measure uplift.
• Own data transformations from raw channel and MMP data to curated datasets for the self-service BI tool.
• Define requirements with Data Engineering to ingest new data sources.
• Collaborate with the Analytics team to build a data-driven culture across Yazio.

Benefits

• 30 vacation days.
• Five child sick days.
• Remote-first work, including the option to work from home, a co-working space, or abroad for several weeks per year.
• No overtime expectations; if overtime occurs, the time is given back.
• Company retreat and team meetups.
• MacBook and monitor.
• €1,000 annual learning budget.
• Regular feedback and career development.
• Sunday Supplements and Nilo Health.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed