Marketing Data Analyst

Clearwater Analytics•Boise, ID

About The Position

Clearwater Analytics is seeking a curious, detail-oriented Marketing Data Analyst to own the health of its marketing data. The analyst will maintain trustworthy Salesforce and Marketo data, investigate and resolve data quality issues, and turn data into actionable insights. The role also uses AI to build tools that improve the speed and efficiency of this work. The analyst will support Marketing and cross-functional teams with data governance, account and contact research, analysis, reporting, marketing technology expertise, and internal AI-powered applications. The role is suited to early-career candidates and requires no minimum years of experience.

Requirements

  • Bachelor’s degree or equivalent.
  • Strong attention to detail, analytical skills, and critical thinking.
  • Intellectual curiosity and an interest in understanding how processes and systems work.
  • Ability to learn quickly and thrive in a fast-paced, high-growth, rapidly changing environment.
  • Excellent written and verbal communication skills, including confidence presenting to cross-functional teams.

Nice To Haves

  • Strong command of AI tools; experience vibe-coding or building personal projects with AI is a plus.
  • Experience with Salesforce or Marketo.

Responsibilities

  • Maintain clean, accurate marketing data in Salesforce and Marketo, including deduplicating, merging, and removing outdated records.
  • Lead data governance and cleanup projects to improve trust in data from multiple sources.
  • Investigate data quality issues, fix their root causes, and promote good data practices across the team.
  • Research accounts and enrich account and contact data.
  • Analyze structured and unstructured data sets to uncover insights and identify trends.
  • Handle ad hoc data and reporting requests from Marketing and cross-functional teams that go beyond existing dashboards.
  • Serve as a go-to resource for the marketing team on marketing technology tools and integrations.
  • Help build and improve internal AI-powered applications.
  • Partner across the marketing team to improve efficiency, alignment, and execution of strategic initiatives.
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