Marketing Data Analyst

Odawa Casino Resort•Petoskey, MI

1d•Onsite

About The Position

The Marketing Data Analyst is an individual contributor who analyzes complex behavioral data from across the enterprise and turns it into reports, audience segments, and insights to improve player engagement and marketing strategy at Odawa Casino Resort. The role works with gaming, point-of-sale, hotel, entertainment, reporting, and gaming analytics systems to create custom reports and dashboards, design and evaluate marketing tests, develop segmentation strategies, and validate and extend predictive scores for churn, reactivation, and lifetime value. The analyst works cross-functionally and regularly presents actionable insights to leadership. This is an onsite position in Petoskey, Michigan. The role reports to the Director of Marketing and is in the Marketing department. It requires flexibility with shifts and days off, and involves exposure to loud, continual noise and a smoke-filled environment. The position supports Odawa Casino’s mission and values in all aspects of the work.

Requirements

Bachelor’s degree in Marketing Analytics, Statistics, Economics, Business Intelligence, or a related field.
Four or more years of experience in marketing analytics, reporting, or customer insights; gaming or hospitality experience is preferred.
Advanced SQL proficiency for querying and manipulating large datasets across multiple source systems.
Strong understanding of marketing KPIs, lift analysis, test/control methodology, and segmentation techniques.
Experience developing custom reports, dashboards, and automation for routine performance tracking.
Familiarity with data visualization and dashboarding tools.
Proficiency in statistical modeling and predictive analytics using analytics or statistical software.
Strong Excel skills, including pivot tables and advanced formulas.
Ability to extract, analyze, and interpret complex datasets with a high level of attention to detail.
Excellent written and verbal communication skills and ability to clearly explain findings and implications to business partners.
Comfort working cross-functionally in a fast-paced, data-rich environment.
Strong organizational and project management skills, with the ability to prioritize multiple projects.
Must be flexible with shifts and days off.
Must be able to obtain a gaming license in accordance with LTBB Gaming Regulatory Commission regulations and be able to serve in the position under applicable law.
May be required to pass a skills assessment test to determine whether minimum qualifications are met.

Nice To Haves

Experience with a casino management or gaming analytics platform, such as Aristocrat’s.
Experience working with or integrating data from casino-related systems such as Konami Synkros, Agilysys Infogen, Visual One (V1), eTicket, and Oracle BI.
Experience building predictive models, such as churn, lifetime value, or reactivation propensity.
Experience in casino marketing, loyalty analytics, or player development analysis.
Familiarity with gaming performance metrics and customer lifecycle marketing.
A continuous improvement mindset and curiosity about guest behavior trends and optimization strategies.

Responsibilities

Build custom reports, analyses, and data extracts across gaming, hotel, food and beverage, and entertainment systems, including responses to ad hoc requests from Marketing, CRM, Player Development, and leadership.
Integrate and interpret data across source systems and the analytics platform to create a unified view of the guest journey.
Design and evaluate A/B tests, test/control analyses, and pre/post campaign analyses to measure marketing impact and incremental lift and optimize performance.
Analyze player behavior across gaming, hotel, food and beverage, and entertainment to develop actionable audience segments and trip-pattern analyses.
Manage the Aristocrat Gaming analytics platform, promote its effective use, reconcile its output with source systems, and work with the vendor and IT to resolve data issues and request enhancements.
Develop and deploy predictive models supporting churn reduction, reactivation campaigns, lifetime value scoring, and personalized marketing offers.
Create, maintain, and extend dashboards, scorecards, and recurring reports for KPIs, predictive scores, and benchmark progress; automate routine reporting where possible and present complex data clearly to non-technical audiences.
Partner with CRM and Player Development to turn insights into targeted guest engagement tactics and measurable improvements in retention and loyalty.
Work with departments to define business challenges, present analytical solutions, and support data-driven decision-making across marketing and operations.
Serve as a subject matter expert in casino marketing analytics and data storytelling, translating findings into strategic recommendations.
Identify trends, anomalies, and opportunities to improve marketing ROI and guest lifecycle management.
Uphold Odawa Casino’s mission and values in all aspects of the position.