Marketing Data Analyst
About The Position
The Marketing Data Analyst is part of our Consumer Insights & Analytics team. This role supports business analytics along with marketing and consumer research initiatives across our brands and digital programs. The Analyst partners with senior team members to analyze performance and generate insights that inform strategic decision making, and executes day-to-day work primarily across tracking GTM campaign metrics, loyalty engine partners, market testing, forecasting, and ad hoc strategic analytics — working with internal stakeholders and external research suppliers as needed. This individual will help brand and digital teams put consumer insights and data-driven analysis to work, and will collaborate closely with Brand Marketing & Operations, Loyalty Customer Engagement, Digital Teams, Corporate centers of excellence (e.g., Off-Premise, Loyalty, Revenue Management, and Culinary), and external research and data vendors.
Requirements
- Experience in business analytics
- Experience in marketing and consumer research
- Ability to analyze performance and generate insights
- Ability to inform strategic decision making
- Experience working with internal stakeholders
- Experience working with external research suppliers
Responsibilities
- Tracking GTM campaign metrics
- Analyzing loyalty engine partners
- Conducting market testing
- Forecasting
- Performing ad hoc strategic analytics
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
