Marketing Data Analyst Intern

UHS • New Orleans, LA

16h

About The Position

The Marketing Data Analyst Intern will use data to inform marketing strategy at River Oaks Hospital, a private psychiatric facility in metropolitan New Orleans offering behavioral health services at multiple levels of care. The role focuses on collecting, analyzing, and translating marketing and engagement data into actionable insights to improve campaign performance, strengthen digital reach, and support organizational goals. The position reports to the Director of Business Development. This is an unpaid internship.

Requirements

• Must be an undergraduate student enrolled at Tulane University, Loyola University, or Dillard University.
• Must be enrolled in a bachelor's degree program in marketing, business analytics, statistics, data science, communications, or a related field.
• Strong analytical skills and experience interpreting marketing and digital performance data.
• Proficiency with analytics tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics, and Excel or Google Sheets.
• Ability to turn raw data into clear insights and strategic recommendations.
• Strong written and verbal communication skills.
• Detail-oriented, organized, and comfortable working with quantitative and qualitative data.

Nice To Haves

• Experience with Looker Studio, Tableau, or Power BI.
• Understanding of healthcare or behavioral health marketing considerations.
• Experience supporting marketing strategy or campaign optimization in a healthcare, nonprofit, or mission-driven organization.
• Familiarity with social listening tools, CRM data, or paid media reporting.
• Ability to work independently while collaborating across teams.

Responsibilities

• Gather, clean, and analyze data from social media platforms, website analytics, email campaigns, paid media, and other digital channels.
• Develop regular reports and dashboards tracking key performance indicators, including engagement, reach, conversions, referral trends, campaign ROI, and audience growth.
• Identify patterns, opportunities, and gaps in marketing efforts and translate findings into strategic recommendations.
• Support campaign planning and measurement by establishing benchmarks, tracking results, and refining approaches based on performance data.
• Collaborate with marketing, business development, and leadership teams to align data insights with hospital priorities and growth objectives.
• Maintain organized data sources and contribute to improved tracking systems and measurement frameworks.
• Present findings in clear, accessible formats for technical and non-technical stakeholders.

What This Job Offers

• Career Level: Intern