Marketing Copywriter

Embark Behavioral Health • Chandler, AZ

1d • Hybrid

About The Position

If you love writing, storytelling, and helping families find the support they need, this role might be your next step at Embark Behavioral Health. The marketing team is looking for a Copywriter who can turn real stories, clinical expertise, and our mission into clear, helpful content that families trust. You'll work with clinicians and program leaders to create writing that does more than market Embark. It gives families a place to start healing.

Requirements

• 4+ years of professional copywriting experience with a portfolio demonstrating long‑form, short‑form, and conversion‑focused work.
• Experience interviewing clinicians and families for source material.
• Hands‑on experience using AI tools daily for research, outlining, editing, and testing. While still drafting original content from scratch.
• Experience writing for multiple audiences with differing emotional needs (e.g., parents, teens, clinicians, referrers).
• Working knowledge of GEO/SEO , including optimization tools, analytics platforms, and Google Search Console.
• Experience writing in compliance‑heavy environments , with strong understanding of privacy, accuracy, and ethical boundaries.
• Demonstrated project‑management ability , including managing a content calendar, juggling multiple deadlines, and coordinating cross‑functional requests.
• Proven ability to publish consistently (weekly cadence) without quality decline.

Nice To Haves

• Bachelor's degree in Journalism, English, Communications, Marketing, Humanities, Advertising, Public Relations, or equivalent major involving extensive writing.
• Experience working in Behavioral Health, Psychology, Healthcare, or a related field.

Responsibilities

• Write original content — Create first drafts from scratch, then use AI tools to refine, edit, and improve them.
• Interview clinicians and families — Capture real stories and insights that make our content meaningful and trustworthy.
• Improve website content — Update pages based on what families search for, what performs well, and what needs clarity.
• Own the content calendar — Plan what gets written, when it gets written, and keep everything moving.
• Repurpose content — Turn long pieces into shorter versions for email, social, press releases, and paid ads.
• Protect privacy — Stay within HIPAA and privacy rules; flag anything clinically questionable before publishing.
• Support GEO/organic visibility — Help create content that AI tools (ChatGPT, Google AI Overviews, etc.) cite when families search for help.
• Maintain Embark’s brand voice — Keep our writing consistent, warm, and clinically accurate across all channels.
• Edit teammates’ writing — Provide feedback that improves clarity, accuracy, and storytelling.
• Collaborate across teams — Turn requests from programs, admissions, clinical, and marketing into finished copy.
• Review performance — Look at what’s working, what’s not, and share insights with leadership monthly.

Benefits

• Medical, Dental & Vision Insurance – Multiple plan options including PPO and HDHPs with HSA eligibility and company contributions.
• Paid Parental Leave – Up to 6 weeks fully paid for exempt employees and 4 weeks for non-exempt.
• Life & Disability Coverage – Company-paid life, AD&D, and long-term disability; voluntary life and optional short-term disability available.
• 401(k) with Company Match – Retirement savings with matching contributions after eligibility period.
• PTO & Holidays – Competitive PTO accrual plans and paid holidays throughout the year.
• Employee Assistance Program (EAP) – Free, confidential support for life’s challenges.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree