Marketing Copywriter

Embark Behavioral Health • Chandler, AZ

3d • $75,000 - $95,000 • Hybrid

About The Position

Embark Behavioral Health is seeking a Copywriter for their marketing team. This role involves creating clear, helpful content that families can trust by transforming real stories, clinical expertise, and the company's mission into compelling narratives. The Copywriter will collaborate with clinicians and program leaders to produce content that not only markets Embark but also serves as a starting point for families seeking healing.

Requirements

• 4+ years of professional copywriting experience with a portfolio demonstrating long‑form, short‑form, and conversion‑focused work.
• Experience interviewing clinicians and families for source material.
• Hands‑on experience using AI tools daily for research, outlining, editing, and testing, while still drafting original content from scratch.
• Experience writing for multiple audiences with differing emotional needs (e.g., parents, teens, clinicians, referrers).
• Working knowledge of GEO/SEO, including optimization tools, analytics platforms, and Google Search Console.
• Experience writing in compliance‑heavy environments, with a strong understanding of privacy, accuracy, and ethical boundaries.
• Demonstrated project‑management ability, including managing a content calendar, juggling multiple deadlines, and coordinating cross‑functional requests.
• Proven ability to publish consistently (weekly cadence) without quality decline.

Nice To Haves

• Bachelor's degree in Journalism, English, Communications, Marketing, Humanities, Advertising, Public Relations, or equivalent major involving extensive writing.
• Experience working in Behavioral Health, Psychology, Healthcare, or a related field.

Responsibilities

• Create first drafts of original content from scratch, then use AI tools to refine, edit, and improve them.
• Interview clinicians and families to capture real stories and insights for meaningful and trustworthy content.
• Update website pages based on family search behavior, content performance, and clarity needs.
• Plan and manage the content calendar, determining what gets written and when, and ensuring timely execution.
• Repurpose long-form content into shorter versions for various channels like email, social media, press releases, and paid ads.
• Ensure all content adheres to HIPAA and privacy rules, and flag any clinically questionable material before publishing.
• Create content that AI tools (e.g., ChatGPT, Google AI Overviews) can cite to support GEO/organic visibility when families search for help.
• Maintain Embark’s brand voice, ensuring writing is consistent, warm, and clinically accurate across all channels.
• Edit teammates' writing to improve clarity, accuracy, and storytelling.
• Transform requests from programs, admissions, clinical, and marketing teams into finished copy.
• Review content performance, identify what is working and what is not, and share insights with leadership monthly.

Benefits

• Medical, Dental & Vision Insurance – Multiple plan options including PPO and HDHPs with HSA eligibility and company contributions.
• Paid Parental Leave – Up to 6 weeks fully paid for exempt employees and 4 weeks for non-exempt.
• Life & Disability Coverage – Company-paid life, AD&D, and long-term disability; voluntary life and optional short-term disability available.
• 401(k) with Company Match – Retirement savings with matching contributions after eligibility period.
• PTO & Holidays – Competitive PTO accrual plans and paid holidays throughout the year.
• Employee Assistance Program (EAP) – Free, confidential support for life’s challenges.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree