Marketing Coordinator (Senior Living)
About The Position
The Marketing Coordinator manages and executes effective marketing campaigns established by the Director of Marketing, ensuring work is completed on time and within budget. The role includes executing email campaigns, updating websites, supporting community and corporate video projects, managing blog content, and completing other assigned projects. The coordinator partners with the Director of Marketing to carry out initiatives that build the brand, drive traffic, convert leads, and grow revenue. The role measures and analyzes campaign performance and recommends ways to improve results and minimize costs. The position also supports company branding, community marketing needs, and new-acquisition asset coordination.
Requirements
- Bachelor’s degree in Marketing or Advertising.
- 0–2 years of experience in Marketing.
- Experience with Excel, Microsoft Word, PowerPoint, and email marketing.
- Knowledge of social media.
- Above-average communication skills.
- Excellent writing and presentation skills.
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume, and to apply basic algebra and geometry concepts.
- Ability to use common-sense understanding to carry out written, oral, or diagrammed instructions and address problems involving several concrete variables in standardized situations.
- Ability to multitask.
Responsibilities
- Partner with the Director of Marketing to execute and manage initiatives that build branding, drive traffic, convert leads, and grow revenue.
- Measure and analyze marketing performance and recommend actions to maximize results and minimize costs.
- Complete special marketing assignments as directed by the SVP of Marketing and Sales.
- Execute email campaigns for all ISL communities, including paid and database emails, event announcements, and ad hoc outreach.
- Assist with marketing automation setup and execution, including website response, digital CRM programs, email drips, and digital magazines.
- Execute website updates requested by management, including activity calendars, flyers, events, videos, resident stories, employee recognition, and reviews.
- Review resident stories for compliance and post them to the website, social media, and other channels according to guidelines.
- Assist with company branding projects, including website and social media projects.
- Audit communities for collateral, promotional items, logos, and other materials needed to support tours.
- Assist the Marketing Manager with coordinating and collecting assets for new acquisitions.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
