Marketing Coordinator- Watsco Center

ASM Global•Miami, FL

3d•Onsite

About The Position

The Marketing Coordinator at Watsco Center works with the General Manager, Director of Booking, Legends Global Marketing Network home office, promoter partners, and the University of Miami to build and execute revenue-focused campaigns for ticketed events, premium seating, private events, and non-ticketed venue initiatives. The role owns the venue’s brand voice and marketing activity across creative, digital, social, email, publicity, media, partnerships, and event-day operations. The ideal candidate is self-directed, professional, positive, comfortable owning creative work and budgets, and eager to use evolving marketing technology and AI. Responsibilities may shift dynamically as technology and AI integrations develop. The position is onsite at Watsco Center. It requires a related bachelor’s degree or equivalent and 2–3 years of related marketing experience; live entertainment, sports, or venue experience is preferred. The coordinator must be able to work nights, weekends, and event days when required.

Requirements

Bachelor’s degree or equivalent in a related area of study.
2–3 years of related marketing experience.
Proficiency in Adobe Creative Suite, Canva, and Microsoft Office.
Experience with CMS, email, social, and analytics platforms, including Google Analytics.
Excellent time management and organizational skills, with the ability to prioritize multiple events and campaigns independently.
Excellent written communication, proofreading, and editing skills.
Ability to work independently and exercise sound judgment while collaborating with internal teams, promoters, vendors, and community partners.
Comfort managing budgets, vendor negotiations, and performance reporting.
Excellent interpersonal, verbal, and written communication skills, and the ability to communicate effectively at all levels internally and externally.
Ability to work nights, weekends, and event days when required.

Nice To Haves

Live entertainment, sports, or venue experience.
Eagerness to embrace rapidly advancing marketing technology and AI.

Responsibilities

Own the Watsco Center brand voice and apply brand standards consistently across signage, materials, digital channels, and events; lead branding and rebranding efforts, including renovations and new signage.
Design and localize advertising materials, event marketing assets, premium and private event sales collateral, and digital and in-venue signage using Canva and Adobe Creative Suite; manage print vendors and coordinate major projects with Legends Global Creative Services.
Build and execute local marketing strategies across ticketed events, premium seating, private events, and ancillary sales, adjusting tactics as market, event, or promoter needs change.
Promote ticketed events from announcement through the close of sales using email, social media, web, press, paid media, and in-venue placements; track sales against benchmarks and adjust tactics.
Serve as the day-to-day contact for promoter marketing representatives, manage marketing ticket holds and trade allocations with the box office, and participate in tour-wide activations.
Manage the venue’s social media calendar, content creation, community management, and paid social.
Execute promotional and “Know Before You Go” email campaigns, and grow email databases through lead generation and calls to action.
Maintain venue website content in the CMS; optimize for SEO/AEO, author and edit site content, and install web forms for sales and customer service teams.
Maintain Google Analytics and tracking pixels, review KPIs, and report results and proof of performance to promoters, partners, stakeholders, and the venue team.
Manage Google, Apple Business, and other review-site profiles.
Own local media relationships, negotiate and place paid and trade media, secure approvals, and collect proof of performance and invoices.
Write and distribute press releases, maintain media lists, pitch local and regional outlets, and plan media events.
Support crisis communications and real-time guest alerts, including those related to delays, weather, and traffic.
Build relationships with community organizations, businesses, creators, and influencers to identify co-promotion opportunities; maintain venue listings on local community calendars.
Oversee in-venue marketing and activations on event days, including escorting photographers, media, and influencers; support artist experience with gifting, photography, and videography.
Manage venue photo and video libraries.
Manage the annual marketing budget, approve invoices, reconcile trade banks, track paid and trade spend by event, and support spending at event settlement.
Promote venue-owned, community, and Legends Global ACTS initiatives, and complete required training on corporate tools, platforms, and best practices.