Marketing Coordinator

Job Purpose SXSW•Austin, TX

3d•Onsite

About The Position

SXSW is seeking a Marketing Coordinator to support the Marketing department, with a primary focus on building, executing, and analyzing email campaigns that drive engagement. This role will also provide cross-channel marketing support across additional campaigns and initiatives as needed. The ideal candidate is detail-oriented, self-motivated, and able to manage multiple priorities in a fast-paced environment. The Marketing Coordinator plays a key role in supporting integrated marketing communications and expanding awareness and engagement for the SXSW & SXSW EDU Conferences & Festivals.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field
1-2 years of experience in marketing or a related role
Experience with HubSpot or a comparable email marketing/CRM platform
Working knowledge of HTML/CSS, particularly for email template creation and editing
Familiarity with collaboration and project management tools such as Slack, Airtable, and Google Workspace
Experience with Adobe Creative Suite, Canva, or other basic design/photo editing tools
Excellent written, verbal, and copy editing skills
Strong organizational and project management skills with exceptional attention to detail
Ability to manage multiple projects and deadlines in a fast-paced environment
Proactive, self-motivated team player with strong prioritization and follow-through skills
Ability to work independently while collaborating effectively across teams

Nice To Haves

Knowledge and passion for innovation, tech, film, TV, music, and education industries are a plus

Responsibilities

Coordinate the development, execution, and optimization of email marketing campaigns
Support the planning and execution of integrated marketing campaigns across multiple channels
Maintain marketing calendars, project management tools, asset trackers, and shared documentation
Assist with email production, including asset coordination, graphics, testing, and photo management
Track campaign performance and help prepare reports, recaps, executive summaries, and marketing insights
Analyze campaign data to identify trends, opportunities, and areas for optimization
Support marketing events, community activations, partnerships, and meetups
Collaborate cross-functionally to ensure the timely delivery of marketing assets and campaigns
Provide general support for ongoing marketing initiatives and departmental needs
Support the on-site execution of conference and festival marketing for SXSW & SXSW EDU and generally supports the overall production of both events through various marketing operations.