Marketing & Content Specialist

MSM Inc.•Webster, NY

1d•$58,000 - $68,000•Hybrid

About The Position

The Marketing & Content Specialist develops client-facing marketing materials and sales enablement content, creates and publishes content across social media and other marketing channels, maintains website content, and tracks marketing performance. The role coordinates projects and deliverables across departments, supports brand consistency, and helps improve marketing workflows. It is a hybrid position requiring work at the Webster, NY location Tuesday through Thursday. Occasional travel may be required. The role offers opportunities for growth in responsibilities and compensation.

Requirements

1–3 years of professional experience in marketing, content creation, or a related role.
Proven ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
Excellent communication, client service, and organizational skills.
Strong proficiency with Adobe Suite, PowerPoint, and Canva, including experience creating professional marketing collateral and social media content.
Positive, collaborative attitude and ability to problem-solve under deadline pressure.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field is preferred.

Responsibilities

Develop and customize presentations, including capabilities decks, prospect pitches, client program recaps, and RFP materials.
Create one-pagers, case studies, project highlights, and sales collateral communicating MSM's services, differentiators, and client successes.
Maintain current, organized presentation templates, case studies, and sales assets while ensuring brand consistency and accuracy.
Develop written and visual content for social media, the website, and other marketing channels, including project spotlights.
Manage the content calendar, coordinating content creation, approvals, scheduling, and publishing across platforms.
Create and edit short-form videos, reels, carousels, and social graphics.
Identify content opportunities, gather project assets from internal teams, and repurpose content across channels.
Maintain and update website content, including case studies, blog posts, and service pages.
Optimize website content for SEO and AI search visibility while maintaining accuracy and brand consistency.
Research industry trends, keywords, and content opportunities to strengthen MSM's digital presence.
Track and analyze website, social media, and campaign performance.
Develop monthly and quarterly marketing reports and dashboards covering traffic, engagement, audience growth, and lead generation.
Coordinate marketing projects, timelines, and deliverables across departments.
Research industry awards, PR opportunities, and recognition programs; support submissions through content development and asset coordination.
Assist with company announcements, internal communications, and prospect or industry research.
Maintain organized marketing assets and identify opportunities to improve workflows and efficiency.