Marketing Content Associate

UtiliSave LLC • New York, NY

7h • $55,000 - $65,000 • Remote

About The Position

UtiliSave is seeking a marketing content creator with exceptional writing skills and extensive experience in the full spectrum of social media platforms and the creation of original content for all forms of our marketing such as website, social media sites, marketing materials, power point presentations, emails and more. Our business serves the B-to-B marketplace. The appropriate candidate will expand our content creating infrastructure to further build UtiliSave’s brand and to continue to build and affirm UtiliSave and its CEO’s standing as an industry leader, at the forefront of its thought leadership. UtiliSave’s success is driven by out-of-the-box thinking, a ceaseless energy to achieve success on behalf of our clients by a group of professionals who uncover novel opportunities among a complex set of rules. These traits should also be an integral part of the DNA of the successful candidate for this position. Our clients are large organizations with significant energy and utility usage, such as manufacturers, hospitals, nursing homes, commercial and residential buildings, universities, hotels, religious and government facilities. We identify unique savings opportunities using our unmatched knowledge of utility tariff structures and our powerful proprietary IT and knowledge-based systems.

Requirements

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• At least 3+ years of experience in content creation
• Deep knowledge of digital marketing, paid media, SEO/SEM, and performance analytics to guide content creation.
• Self-starter with a proactive and creative mindset
• Excellent verbal and written communication skills
• Experience with AI-assisted writing tools such as Claude, ChatGPT, Jasper, or similar tools.
• Experience writing for B2B audiences- writing case studies, white papers, and thought leadership content.
• Add portfolio or writing samples required
• Experience with graphic design tools such as Canva Photoshop and video editing software
• Marketing automation platforms such as Replay.io, HubSpot, Mailchimp, or similar tools.
• Experience with website management: WordPress, Squarespace and Wix
• Ability to manage multiple projects and prioritize tasks
• Ability to work with tight time constraints
• Ability to independently solve problems and think creatively
• Ability to communicate with all levels within organization

Responsibilities

• Learn and understand all facets of our business processes to create all forms of content relating to the customer focused aspects of our efforts.
• Develop and execute comprehensive marketing content strategies aligned with the company goals. Including posts, social media content and campaigns, email campaigns, and marketing materials.
• Lead the content creation that promotes our brand strategy and ensures consistent messaging across all touchpoints.
• Oversee and develop digital marketing campaign content aligned with company goals and objectives, including SEO/SEM, paid media (Google Ads, Meta, LinkedIn), email marketing, and website performance to increase brand awareness and lead generation.
• Conduct and supervise research to monitor market trends, customer behavior, competitive activity and opportunity for growth to be reflected in the content being created.
• Support the pursuit via the creation of content for PR opportunities, speaking engagements, and partnerships to elevate brand authority and maintain and advance UtiliSave’s place as a market and thought leader.
• Track results from testing of content to optimize all content created
• Serve as a brand guardian for all written and created content for both internal and external communications
• Track content performance and optimize content based on results if not already clearly stated

Benefits

• Excellent health, dental and vision benefits
• 401K with company match
• 3 weeks paid time off to start
• 11 holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level