Content Marketing Associate
Fishman PR•Chicago, IL
About The Position
Fishman PR is seeking a results-driven content marketing professional to plan, develop, and create high-level B2B content marketing strategies. The role requires strong knowledge of content marketing best practices and awareness of industry trends and changes, including AI visibility strategy. The associate will create a range of content, including B2B social media posts, short- and long-form writing, and email marketing campaigns, applying SEO and GEO best practices. This is a client-facing position that involves communicating strategy plans and providing Fishman PR clients with industry-leading guidance. The associate will work across multiple client accounts focused on B2B strategies to promote franchise development.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Significant experience in content marketing management, with a proven track record of developing and implementing successful content strategies.
- Deep knowledge of content marketing principles, storytelling, and maintaining brand consistency.
- Expert writing and editing skills, with attention to detail.
- Proficiency in SEO, GEO, and content optimization techniques.
- Familiarity with content marketing tools such as Canva, Adobe Creative Suite, Photoshop, HubSpot, FranConnect, or similar platforms.
- Innovative thinking and the ability to generate new ideas and campaigns.
- Outstanding communication and teamwork abilities, with experience leading collaborative projects.
Nice To Haves
- Prior experience in a client-facing role, offering direct feedback and strategic guidance.
- Prior experience in the franchise industry.
Responsibilities
- Develop and oversee comprehensive content strategies that support clients’ marketing objectives and business goals.
- Conduct in-depth research to understand target audiences and industry trends.
- Manage a content calendar to ensure timely and consistent delivery of high-quality content across platforms.
- Lead collaboration with team members to produce integrated content.
- Implement SEO and GEO best practices to improve content visibility and reach.
- Analyze content performance using analytics tools and provide strategic insights for optimization and growth.
- Manage execution of deliverables, including client communications, social media publishing, CRM, and CMS or website updates.
- Define and track KPIs for social media, email marketing, website analytics, and AI visibility to evaluate performance and guide strategy adjustments.
