Content Marketing Associate

Becton Dickinson Medical Devices • Warwick, RI

2d • Onsite

About The Position

The Content Marketing Associate develops, executes, and optimizes content across digital platforms and omnichannel campaigns that support surgeon education and commercial growth across BD’s GalaFLEX portfolio. The role is part of the Surgery Business Unit, within the Advanced Repair & Reconstruction (AR&R) platform and AR&R Digital Marketing team, and works closely with the Manager, Content Marketing.

This hands-on role supports content creation, website updates, social media, and operational coordination with cross-functional partners. In a regulated healthcare environment, it offers exposure to surgeon education, SEO, omnichannel campaigns, medical, legal, and regulatory (MLR) workflows, and the content development lifecycle. BD emphasizes on-site collaboration; most roles require at least four days in the office each week. Remote or field-based roles have different arrangements when specified in the posting.

Requirements

• Bachelor’s degree in Marketing, Journalism, Communications, Public Relations, or a related field.
• At least 2 years of experience in content marketing, digital marketing, or related roles.
• Submit a portfolio or links to two to three relevant work samples demonstrating writing, content creation, brand storytelling, and, where applicable, content design and messaging hierarchy.
• Strong writing, editing, and content creation skills, including the ability to produce sophisticated, engaging content for premium or luxury markets.
• Curiosity and a learner mindset, with motivation to keep up with content marketing and agency practices, channel and platform changes, measurement, and AI-enabled workflows.
• Ability to balance premium brand expression with clear, useful information and avoid overly promotional, generic, or mass-market content.
• Basic understanding of digital content, SEO, and social media best practices, and ability to apply guidance to improve discoverability and performance.
• Strong organization and project management fundamentals; ability to manage multiple tasks, meet deadlines, and collaborate in a matrixed environment.
• Adaptability in ambiguous or changing situations while maintaining quality and compliance.
• Ownership and accountability, including proactively identifying needs, asking questions, and following through.

Responsibilities

• Develop polished, audience-centered content for the premium aesthetics market, translating clinical and product information into clear narratives for plastic surgeons.
• Apply content design principles such as messaging hierarchy, layout, and readability to create clear and engaging customer experiences.
• Support creative briefs, content outlines, and assets; review and maintain templates; and partner with designers on consistent, on-brand execution.
• Apply SEO and AI-era content practices, including keyword updates, on-page optimization, schema or content tagging, and internal linking; use tools such as Semrush to identify opportunities.
• Monitor content marketing trends and agency practices and recommend improvements to workflows and output.
• Manage the social content calendar, create and schedule posts, and monitor community interactions for GalaFLEX social channels in accordance with governance guidelines.
• Work with analytics partners to gather performance data, identify insights, and support social reporting.
• Maintain and update CMS content, including following governance, accessibility, and editorial standards.
• Support updates to galaflex.bd.com, including page builds, content refreshes, metadata updates, quality assurance, and post-launch monitoring.
• Build operational proficiency with BD’s marketing technology tools: Marketo, ClickUp, Optimizely, Knack, AME, and Figma.
• Coordinate integrated campaign timelines, deliverables, and content requirements across teams, using project management tools to help meet deadlines.
• Collaborate with product marketing, digital, UX, MLR, PR, legal/regulatory, and agency partners throughout drafting, review, approval, and launch.
• Assist with MLR submissions and approval workflows; track status, versioning, and required documentation.
• Maintain organized content libraries, version control, and documentation, ensuring content meets brand, editorial, accessibility, and compliance standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level