Content Marketing Associate
Fishman PR•Chicago, IL
About The Position
Fishman PR is seeking a results-driven content marketing strategist to plan, develop, and create high-level B2B content marketing strategies. The role requires knowledge of content marketing best practices and awareness of industry trends and changes, including AI visibility strategy. The associate will create a range of content, including B2B social media posts, short- and long-form writing, and email marketing campaigns, applying SEO and GEO best practices. This is a client-facing role that involves communicating strategy plans and providing guidance to Fishman PR clients. The associate will work across multiple client accounts focused on B2B strategies to promote franchise development.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Significant experience managing content marketing, with a proven record of developing and implementing successful content strategies.
- Deep knowledge of content marketing principles, storytelling, and brand consistency.
- Expert writing and editing skills, with attention to detail.
- Proficiency in SEO, GEO, and content optimization techniques.
- Familiarity with content marketing tools such as Canva, Adobe Creative Suite, Photoshop, HubSpot, FranConnect, or similar platforms.
- Innovative thinking and the ability to generate ideas and campaigns.
- Strong communication and teamwork abilities, with experience leading collaborative projects.
Nice To Haves
- Prior experience in a client-facing role, providing direct feedback and strategic guidance.
- Prior experience in the franchise industry.
Responsibilities
- Develop and oversee content strategies that support clients’ marketing objectives and business goals.
- Research target audiences and industry trends.
- Manage content calendars to ensure timely, consistent delivery of high-quality content across platforms.
- Collaborate with team members to produce integrated content.
- Apply SEO and GEO best practices to improve content visibility and reach.
- Analyze content performance using analytics tools and provide strategic insights for optimization and growth.
- Manage execution of deliverables, including client communication, social media publishing, CRM, and CMS or website updates.
- Define and track KPIs for social media, email marketing, website analytics, AI visibility, and related areas to evaluate performance and guide strategy adjustments.
