Marketing Consultant, Triangle Loyalty & Partnerships

Canadian Tire Corporation • Toronto, ON

7d • CA$53,000 - CA$88,000

About The Position

The Triangle Marketing team supports the Triangle Rewards program, one of Canada’s largest and most respected loyalty programs. This role involves delivering meaningful rewards, deeper customer relationships and insights, and personalized offers that drive loyalty and engagement for approximately 12 million members. Reporting to the Marketing Manager, Triangle Program & Partnerships, the Marketing Consultant, Triangle Loyalty and Partnerships will collaborate with brand strategy, internal creative teams, and cross-functional groups to plan, strategize, and execute best-in-class marketing campaigns supporting growth within the Triangle Rewards portfolio. This position offers extensive exposure across the organization, providing opportunities for organizational insight, relationship building, and career development. The candidate works collaboratively to integrate online, in-store, social, paid media, and other channels to ensure a consistent experience across all touchpoints, with the purpose of increasing customer engagement and loyalty.

Requirements

• Over three years of marketing experience with a solid foundation in retail, loyalty or partnership sectors.
• More than three years of digital marketing expertise, encompassing email, web, social media, and mobile platforms.
• Proven track record in delivering omni- and multi-channel integrated campaigns at scale, utilizing data and digital insights to drive execution.
• Demonstrates a highly collaborative approach, able to work independently or as part of a team within flexible and dynamic environments, while fostering a positive workplace culture.
• Consistently commits to ambitious objectives and upholds the highest standards of performance.
• Excellent written and verbal communication abilities, strong problem-solving skills, and exceptional attention to detail.
• Thrives in fast-paced settings, adept at prioritizing multiple tasks and consistently meeting deadlines.

Responsibilities

• Contribute to the development of annual marketing plans and collaborate with program partners to advance business and marketing objectives.
• Work collaboratively with both internal teams and external partners to strategize, test, and implement digital-led marketing campaigns across diverse customer touchpoints.
• Communicate and coordinate with marketing operations, data analytics, and other cross-functional support teams to ensure strategic alignment and facilitate the flawless execution of tracked campaigns for performance evaluation.
• Support the creation of integrated creative and media briefs that provide clear direction and inspiration to partner agencies, enabling them to produce innovative and best-in-class campaigns.
• Assist in the seamless implementation of all integrated mass marketing campaign activities—including Digital, Social, TV, Print, Radio, Out-of-Home, and In-Store Signage—and contribute to the development and application of standardized processes to achieve campaign goals within budget.
• Advance campaign objectives by utilizing proven methods while also demonstrating an openness to innovation and adopting new approaches suited to the dynamic marketing environment.
• Oversee the development and management of internal reviews for campaign collateral to maintain consistency and adherence to established brand standards.
• Manage multiple projects simultaneously, effectively navigating tight deadlines and shifting priorities to ensure timely and high-quality results.

Benefits

• Competitive salaries and wages
• Store discounts
• Supported learning through our Triangle Learning Academy
• Canadian Tire Profit Sharing
• Retirement and savings programs for eligible employees
• Enhanced flex benefits program
• Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
• Total well-being
• Mental health tools and resources for all employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed