Marketing/Community Liaison

Exceptional Healthcare Inc.•Rapid City, SD

1d•Hybrid

About The Position

Exceptional Healthcare is building a new Community Hospital in Rapid City, a state-of-the-art facility bringing high-quality care to the region. This is a launch role for a Marketing Liaison who will lead community engagement and growth strategy. The position involves introducing a new hospital to the market, building referring physician relationships before opening, and establishing brand presence in a region with a dominant existing provider. The role combines strategic marketing with hands-on community building, and the individual will help shape the community's experience of a new healthcare option.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
Minimum five years in business development, marketing, or community relations; healthcare environment strongly preferred
Proven track record of meeting growth or volume targets
Excellent communication and presentation skills with the ability to move comfortably between physician offices, community boardrooms, and hospital leadership meetings
Strategic thinker who is also willing to do the hands-on work of a startup environment
Strong understanding of healthcare service lines and how patients choose providers
Active driver's license, insurance, and reliable transportation
Ability to work independently, manage a flexible schedule, and travel locally for events and meetings

Nice To Haves

Established relationships in the Rapid City or western South Dakota healthcare community a strong plus

Responsibilities

Build the hospital's market presence in Rapid City and surrounding communities ahead of and through grand opening
Develop and execute the pre-opening community engagement plan, including ribbon-cutting, facility tours, open houses, and partnership events
Establish referring physician relationships across primary care, specialty practices, and regional clinics to drive patient volume from day one
Maintain current data on the Rapid City market, competitors, and referral patterns; adjust strategy based on what the data shows
Identify and capitalize on community partnership opportunities, sponsorships, and civic engagement
Work directly with hospital leadership and clinical service line leads to promote new programs and services as they come online
Coordinate with corporate marketing to localize brand campaigns for the Rapid City market
Manage the hospital's local social media presence and create content that speaks to the community we serve
Represent the hospital at chamber events, healthcare networking forums, and community programs
Track and report on patient volume, referral source performance, and growth against quarterly targets
Participate in hospital leadership and growth planning meetings