Marketing Communications Specialist

Barry-Wehmiller•Green Bay, WI

About The Position

The Marketing Specialist manages relationships between BW Converting’s Print, Bag, Mail, and IET Sales teams, Product Management teams, and the Marketing Shared Services team. Working as a liaison with the Strategic Marketing Leader, the role helps ensure marketing initiatives are executed efficiently, on time, within budget, and in alignment with business-segment marketing plans, product lifecycle plans, and overall business objectives. The position develops and coordinates marketing solutions for Converting Technologies’ products and markets. Work may include advertising and promotional campaigns, sales tools and collateral, public relations, tradeshow support, and other marketing materials. The specialist may execute projects directly—including concept development, graphic design, or copywriting—or collaborate with and direct the Marketing Shared Services team, vendors, and suppliers. The role also supports platform branding and promotion, provides creative, photography, and branding assistance to platform Leadership or People teams, and maintains display materials at the Guest Experience Center and Packaging Innovation Center at the Ashland site in Green Bay, Wisconsin.

Responsibilities

Ensure Sales’ marketing needs are met across channels including OEMs, end users, independent representatives, and equipment dealers.
Coordinate closely with Sales, Product Management, Marketing Shared Services, and the Strategic Marketing Leader to align marketing initiatives.
Help execute the marketing communications plan and drive campaigns intended to generate qualified leads.
Develop content, collateral, sales enablement materials, and plans for delivering materials and prioritizing projects.
Manage the progress of current and planned projects, provide status updates to stakeholders, and ensure deliverables are executed and produced according to agreed schedules, budgets, strategies, and channels.
Meet regularly with Product Managers and Sales teams to understand products and markets and identify marketing needs and opportunities.
Develop marketing solutions such as advertising and promotional campaigns, sales literature, website content, Showpad materials, ROI calculators, presentation assets, product sample designs, press releases, podcasts, and tradeshow materials.
Present concepts to key stakeholders for review and approval before implementation.
Execute projects directly or collaborate with and direct the Marketing Shared Services team, vendors, and suppliers.
Keep sales enablement materials accurate, up to date, and readily accessible to salespeople.
Support platform branding and promotion, and provide creative, photography, and branding assistance to platform Leadership or People teams as needed.
Maintain display materials at the Guest Experience Center and Packaging Innovation Center at the Ashland site in Green Bay, Wisconsin, keeping them current and in good condition and updating them as needed.