Marketing Communications Specialist (28468)

LifeStream • San Bernardino, CA

2d

About The Position

The Marketing Communications Specialist executes and manages LifeStream’s marketing and communication strategies in collaboration with departments across the organization. The role develops compelling content and campaigns to educate, motivate, and inspire support for LifeStream’s mission while increasing awareness of the ongoing need for blood donation.

Responsibilities include integrated marketing campaigns, donor communications, promotional initiatives, public relations activities, donor rewards programs, and digital engagement. The specialist uses written and verbal communication, creative content development, project management, and knowledge of brand standards to support organizational goals, blood drive recruitment, donor retention, and community engagement across print, digital, social media, email, SMS, web, and event-based channels.

Requirements

• At least two years of experience in marketing, communications, or a related field.
• Excellent written, verbal, editing, and proofreading skills.
• Experience using Adobe Creative Suite, Canva, content management systems, email marketing platforms, and marketing automation tools.
• Proficiency with Microsoft Office Suite, especially Excel, Word, PowerPoint, and Outlook.
• Strong organizational, analytical, and problem-solving abilities.
• Ability to manage multiple projects and priorities simultaneously while meeting deadlines.
• Strong customer service and interpersonal communication skills.
• Ability to portray a professional image and represent the organization positively.
• Experience with database management, mail merges, reporting, and data analysis.
• Proficiency using social media platforms, marketing automation tools, and content management systems.
• Valid California Driver’s License.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field.
• Blood banking experience.

Responsibilities

• Develop, write, design, and distribute content across print, digital, social media, website, email, SMS, and other channels to support donor recruitment, retention, awareness, and education.
• Plan and execute marketing campaigns aligned with business needs and available donor promotional items, collaborating with internal teams and external stakeholders.
• Manage donor rewards, recognition, and promotional programs, including inventory oversight, vendor coordination, fulfillment, and reporting.
• Monitor, measure, and analyze campaign performance using KPIs, donor engagement metrics, email metrics, and other analytics; identify opportunities to improve effectiveness and outcomes.
• Assist with planning and executing community and donor appreciation events, grand openings, promotional activities, and organizational outreach.
• Collaborate with Recruitment, Collections, Contact Center, Finance, Administration, and external partners to support communication, promotion, and execution of blood drives, donor initiatives, and organizational campaigns.
• Liaise between Marketing, Recruitment, Operations, and other departments to ensure accurate and timely communication about promotions, events, and donor initiatives.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level