Communications & Marketing Specialist

City of St. Charles, MO•Saint Charles, MO

13d•$62 - $87

About The Position

The Communications & Marketing Specialist serves as the communications and marketing professional for the City of St. Charles Parks and Recreation Department. The position provides strategic leadership in communications, marketing, branding, public relations, sponsorship development, and community engagement while promoting the Department’s parks, facilities, recreation programs, memberships, special events, and services. The specialist develops and implements marketing plans; produces promotional materials; maintains brand standards across print, digital, and on-site platforms; and evaluates campaign effectiveness. The role manages website content, email marketing, and social media, and creates digital graphics, photography, video, and written content. It also develops business sponsorships and community partnerships, creates sponsorship packages and recognition opportunities, tracks sponsorship revenue, prepares annual reports, and manages special events intended to increase community familiarity and support for parks. Administrative duties include maintaining records and project documentation, producing Parks & Recreation Board packets, tracking attendance responses, and performing related duties in support of Department goals and services. The position works with Department staff to turn accurate program, event, facility, deadline, and update information into clear public-facing content, while meeting production deadlines and maintaining accuracy and consistency. Work is primarily performed in an office setting, with field visits to park facilities and recreational sites. Evening, weekend, and holiday work may be required based on facility and program schedules.

Requirements

Bachelor’s degree in communications, marketing, public relations, parks and recreation, or a related field.
Minimum of three years of progressively responsible communications, marketing, public relations, sponsorship, or related experience.
Proficiency in Microsoft Office Suite applications, Adobe Creative Suite, WordPress, and Meticrool.
Photography and videography skills.
Excellent written and verbal communication skills.
Ability to engage with a wide range of stakeholders, including staff, community members, and partners.
Commitment to delivering high-quality public services and strong problem-solving skills.
Ability to collaborate with staff and meet deadlines while maintaining accurate, consistent materials.

Nice To Haves

Municipal government or parks and recreation experience is preferred.
Staying current on marketing trends, technology, social platforms, and changing audience behaviors.
Ability to explore and effectively use tools including AI, automation, analytics, and content-creation technologies.

Responsibilities

Develop and implement annual marketing plans aligned with Department goals and priorities.
Produce seasonal brochures, advertisements, signage, and other promotional materials.
Maintain consistent Department brand standards across print, digital, and on-site platforms.
Evaluate campaign effectiveness using analytics and recommend adjustments to improve reach and results.
Manage Department website content, email marketing, and social media platforms.
Create graphics, photography, video, and written content for digital audiences.
Monitor digital engagement and performance metrics and recommend improvements.
Recruit, cultivate, and maintain relationships with business sponsors and community partners.
Develop sponsorship packages, benefits, and recognition opportunities aligned with Department programs and events.
Track sponsorship revenue and activity and prepare annual reports.
Create and manage special events designed to increase park support and familiarity in the community.
Maintain records, reports, schedules, project files, and other administrative documentation related to communications, marketing, sponsorships, and assigned operations.
Produce Parks & Recreation Board packets and track attendance responses.
Work with staff to obtain accurate information and translate it into clear, engaging public-facing content.
Meet production deadlines, proofread materials, ensure content accuracy and consistency, and promptly correct inaccurate or outdated information.
Perform other related duties as assigned in support of Department goals and services.