Marketing & Communication Manager

S & K Technologies, Inc.•MT-T, Helena, MT, US, MT

26d•$85,000 - $115,000

About The Position

The Marketing & Communications Manager is the gatekeeper of the brand and leads content strategy to ensure consistent messaging across internal and external channels. The role plans and owns the marketing calendar and creates copy and content for advertising collateral, email, websites, social media, video, public relations, and press releases. It drafts and develops strategic marketing plans that contribute to revenue and profitability goals, and works with individual LLCs to provide cohesive outreach that supports acquisition of new markets and growth. This is a hands-on leadership role requiring organization, attention to detail, flexibility, the ability to thrive in an entrepreneurial environment, multitasking, and managing multiple projects to meet deadlines and outcomes. Strong written and verbal leadership and communication skills are needed to keep stakeholders informed and engaged in marketing initiatives. The position develops and implements corporate branding and marketing communications; creates and maintains content and collateral; leads social media and website content efforts; plans publications and corporate communications; coordinates trade shows and conferences; tracks digital and publication performance; and manages marketing budget responsibilities. The role requires a bachelor's degree in Marketing, Communications, or a related field, or eight years of experience in exchange for a four-year degree, in addition to at least five years of direct marketing and communications experience in a leadership role. Experience with AI tools such as MS Co-Pilot or ChatGPT is also required.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field; eight years of experience may be accepted in exchange for a four-year degree, in addition to the minimum experience requirement.
At least five years of direct experience in marketing and communications in a leadership role.
Experience with AI tools such as MS Co-Pilot, ChatGPT, or similar.
Demonstrated experience marketing services to federal government customers.
Demonstrated ability to collaborate, facilitate, and lead across teams with varied geographies, business types, and management styles.
Demonstrated experience developing and implementing social media processes and campaigns.
Demonstrated ability to develop analytical reports and synthesize divergent data points into a compelling story.
Strong strategic thinking, writing, and conceptual organization, with comprehensive understanding of tactics, execution, and exceptional attention to detail.
Strong written and verbal communication and leadership skills.
Ability to stay organized, flexible, manage multiple projects, and meet deadlines in an entrepreneurial environment.

Responsibilities

Develop and implement an overarching S&K branding strategy aligned with the corporate mission and values.
Build brand awareness through digital channels and printed materials.
Ensure consistent use of approved brand identity guidelines across the organization, and educate or correct as needed.
Create and update marketing materials and collateral in collaboration with stakeholders.
Maintain business knowledge to provide solutions tailored to customer groups and industry needs.
Plan, research, write, edit, and coordinate production of internal and external publications.
Develop, produce, and deliver the quarterly corporate newsletter.
Develop, execute, and monitor a social media strategy aligned with the corporate mission and values.
Develop content and write narratives, stories, press releases, and other materials as required.
Maintain the quality and integrity of corporate website content, and manage scheduled updates.
Recommend and establish content-use and graphic standards policies using a style guide; update marketing collateral in accordance with the guide.
Plan, research, write, edit, art direct, print, and distribute communications materials.
Identify and manage attendance at trade shows and conferences aligned with corporate and business-unit strategic objectives.
Publish the corporation’s strategic plan and annual reports for the shareholder as necessary.
Track website analytics to assess whether content is appropriate for and reaching target audiences.
Manage and routinely evaluate the corporate website, including search engine optimization.
Evaluate social media campaign effectiveness to identify preferred and impactful networks.
Manage publication distribution and systematically evaluate it to improve quality and cost effectiveness.
Manage expenses within approved funding guidelines and seek review and approval for expenses outside allocated funds.
Support annual budget preparation by submitting an annual marketing budget for the B&P department budget.