Marketing Communication & Digital Marketing Spec 2

LanceSoft • Milpitas, CA

3d • Remote

About The Position

We are seeking a motivated early-career marketer to support digital marketing, demand generation, and marketing communications for life sciences products and solutions. The role offers broad experience across digital strategy, campaign execution, content development, analytics, webinars, product launches, and events. The contractor will work closely with product marketing, sales, creative teams, and agency partners. The position is remote, with a preference for candidates working West Coast hours.

The ideal candidate is a digitally savvy, organized marketer who combines data, content, and technology to improve results; is comfortable working across multiple platforms; and is eager to support innovative life sciences products.

Requirements

• Bachelor’s degree in marketing, communications, life sciences, biology, biotechnology, biomedical sciences, or a related field.
• 1–3 years of experience in digital marketing, demand generation, or marketing communications.
• Ability to communicate technical or scientific concepts to technical and non-technical audiences.
• Hands-on experience creating and managing campaigns in LinkedIn Campaign Manager and Google Ads, including Search, Display, and Remarketing.
• Experience using at least one marketing automation platform, such as Marketo, Pardot, or HubSpot.
• Working knowledge of search engine optimization and search engine marketing best practices.
• Understanding of lead-generation and demand-generation tactics.
• Experience with email campaigns and nurture programs.
• Ability to analyze, optimize, and report on campaign performance.
• Experience using Salesforce CRM, Google Analytics 4, and Google Tag Manager.
• Experience tracking click-through rate, cost per click, conversion rate, cost per lead, and marketing-qualified leads.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience using AI productivity tools such as Microsoft Copilot.
• Strong written and verbal communication skills.
• Experience developing emails, social content, landing pages, digital advertising copy, and product or event promotions.
• Strong proofreading and editing skills.
• Ability to maintain brand and messaging consistency across channels.

Nice To Haves

• Experience in life sciences, biotechnology, diagnostics, healthcare, or scientific marketing.
• Experience marketing scientific instruments, laboratory products, software, or diagnostics.
• Familiarity with researchers, core laboratories, biotechnology, pharmaceutical, and contract research audiences.
• Working knowledge of Adobe InDesign, Illustrator, Photoshop, and Acrobat.
• Experience updating collateral, presentations, brochures, and digital assets.
• Experience adapting creative assets for digital advertising channels.
• Basic understanding of brand and visual identity guidelines.
• Experience supporting product launches, webinars, conferences, or trade shows.
• Knowledge of A/B testing methods.
• Familiarity with Veeva PromoMats or regulated content review and approval processes.

Responsibilities

• Execute digital campaigns across paid search, social media, email, and web channels.
• Support campaign planning, audience targeting, lead generation, and nurture programs.
• Monitor campaign performance and recommend optimizations based on results.
• Develop and edit emails, social posts, landing pages, digital ads, and product or event promotions.
• Create campaign reports and dashboards that communicate results and opportunities.
• Support webinars, product launches, conferences, trade shows, and other demand-generation activities.
• Update marketing collateral, presentations, and digital assets.
• Ensure content accuracy, brand consistency, and attention to detail across communications.
• Collaborate with product marketing, sales, creative teams, and external partners.

What This Job Offers

• Career Level: Entry Level