Marketing & Communications Manager

LifeBridge Community Services • Bridgeport, CT

1d • Onsite

About The Position

The Marketing & Communications Manager shapes how clients, community partners, and funders see and engage with LifeBridge Community Services. The role owns the strategy and execution of digital and offline marketing, including the organization’s website, and works closely with the Director of Advancement and colleagues across the organization. The integrated marketing plan requires approval by the Director of Advancement and supports client access, partnerships, and fundraising. The role also serves as steward of LifeBridge’s brand and communicates about sensitive mental health and wellness topics using ethical, trauma-informed storytelling that respects client privacy.

The manager leads communications for organizational campaigns and events, including the annual Community Symposium, fundraisers, and community engagement activities. The position tracks and analyzes marketing performance, reports outcomes and recommendations to the Director of Advancement and senior leadership, and manages the marketing budget and vendor relationships in coordination with the Director of Advancement.

The position works in office, community, and partner settings, with regular interaction with staff, clients, donors, partners, and community stakeholders. The work environment ranges from quiet offices to active community or program settings. Occasional evening and weekend work is required. The employee must sign a confidentiality agreement and comply with applicable confidentiality laws, including HIPAA and FERPA. The President & CEO may modify the job description based on agency needs, may assign additional functions, and may treat the employee as at-will.

Requirements

• Bachelor’s degree.
• Demonstrated experience in digital marketing, including writing, design, email marketing, social media management, and analytics.
• Experience developing marketing and communications materials for events, campaigns, and organizational initiatives.
• Graphic design experience and proficiency with tools such as Adobe Creative Suite or Canva.
• Strong writing and editing skills, including the ability to adapt tone for clients, community partners, donors, and the media.
• Experience managing a brand and maintaining consistent messaging and visual identity.
• Strong project management skills, including coordinating multiple projects, managing competing priorities, and meeting deadlines.
• Comfort working with sensitive subject matter, including mental health, and commitment to ethical, trauma-informed storytelling.
• Strong relationship-building and interpersonal skills.
• Strong marketing, branding, and communications knowledge.
• Strong written and verbal communication abilities.
• Ability to balance competing priorities and manage multiple projects simultaneously.
• Ability to sit, stand, walk, lift up to 25 pounds, and travel locally.
• Must sign a confidentiality agreement and comply with applicable confidentiality laws, including HIPAA for protected health information and FERPA for student records.

Nice To Haves

• Experience managing a website in WordPress.
• Experience in a nonprofit, healthcare, or human services setting.
• Experience with email marketing platforms such as Constant Contact and CRM or donor databases.
• Bilingual or multilingual skills, especially Spanish, Haitian Creole, or French.
• Experience supporting nonprofit fundraising efforts, including donor communications, sponsorship recognition, and fundraising events.

Responsibilities

• Develop and carry out an integrated marketing plan, approved by the Director of Advancement, that supports client access, partnership, and fundraising goals across digital and offline channels.
• Tailor messaging for clients and families, community partners, and funders.
• Develop and implement public awareness campaigns to increase visibility of LifeBridge’s services and community impact.
• Manage and execute email marketing, including newsletters, fundraising campaigns, event promotions, audience segmentation, and automation.
• Manage LifeBridge’s social media presence and implement strategies approved by the Director of Advancement across Facebook, Instagram, and LinkedIn, with possible expansion to other platforms.
• Create and oversee a content calendar of stories, program updates, and organizational news, ensuring content is compassionate, accurate, and respectful of client privacy.
• Manage the LifeBridge website on WordPress, including content updates, new pages, event and news postings, and site organization; maintain accuracy, accessibility, and ease of navigation.
• Monitor website performance and apply analytics and SEO best practices to improve visibility and user experience.
• Coordinate with the outside web developer on larger design, technical, or security needs.
• Write, edit, and commission content for web, email, social media, and print.
• Coordinate development and production of the annual impact report and other reports, including content development, design, editing, and production.
• Maintain a consistent LifeBridge brand voice and visual identity across materials.
• Produce or oversee design work, including flyers, reports, signage, event materials, and social graphics, working with freelancers or vendors as needed.
• Lead marketing and communications for events, including the annual Community Symposium, fundraisers, and community engagement activities.
• Develop and execute event promotional plans across social media, email, web, media outreach, and press releases.
• Manage event communications, including speaker and sponsor announcements and registration campaigns.
• Oversee production of event materials, including invitations, sponsorship packets, signage, slides, graphics, and sponsor recognition items.
• Manage program book content, design, and production, coordinating deadlines with staff, sponsors, speakers, and vendors.
• Ensure sponsor recognition commitments are accurately reflected across materials and channels.
• Create post-event communications, including thank-you messages, recaps, sponsor acknowledgments, and impact highlights.
• Track and analyze performance across email, social media, and website channels and use data to refine strategy and improve results.
• Report marketing outcomes and provide strategic and tactical recommendations to the Director of Advancement and senior leadership.
• Manage the marketing budget and vendor relationships in coordination with the Director of Advancement.
• Sign a confidentiality agreement and adhere to applicable federal and state confidentiality laws, including HIPAA and FERPA.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager