Marketing Communications Manager- Dairy NORAM & EMEA

Novus International, Inc. • ,

7d • Hybrid

About The Position

The Marketing Communications Manager serves as the primary marketing communications business partner for the NORAM and EMEA dairy teams, with accountability for communications strategy, priorities, quality, and business impact. The role develops and maintains a coordinated annual Dairy MarCom roadmap aligned with global campaigns, regional business priorities, and available resources.

The manager leads integrated communications initiatives from strategy through activation across channels including content, public relations, events, social media, email, web, paid media, sales enablement, and partner channels. The role translates business objectives, customer insights, scientific evidence, and market trends into communication objectives, actionable briefs, and audience-specific messaging. It also localizes global campaigns for NORAM and EMEA, balancing cultural relevance, commercial usefulness, compliance, and consistency with NOVUS positioning.

The position develops and directs technical and commercial content, supports dairy-industry thought leadership, and partners with R&D, Technical Services, Marketing, Sales, and content and PR resources to communicate complex science as credible customer value. It manages agencies, freelancers, and vendors; coordinates projects across regions, functions, markets, and time zones; and evaluates campaign performance, customer feedback, market insight, and sales input to improve future activity and share learning across the global MarCom team.

The role requires approximately 25% travel, including international travel, and regular collaboration across North American and EMEA time zones, with occasional early-morning meetings. The position is part of NOVUS, a global animal nutrition company with colleagues in over 80 countries. NOVUS describes its work as delivering science-rooted technology and intelligent nutrition to help animals reach their full potential.

Requirements

• Bachelor’s degree in animal science, Life Science Communications, Marketing, Communications, Business, or a related field, or comparable training and relevant experience.
• Five or more years of progressively responsible marketing communications experience.
• Strong understanding of dairy customers, value chains, market dynamics, and commercial drivers.
• Ability to develop and lead integrated, multi-channel marketing strategies and campaigns across more than one market or region.
• Ability to turn technical, scientific, and commercial information into clear, credible, audience-relevant stories and tools.
• Ability to work independently with minimal guidance in a complex global matrix organization.
• Strong project leadership, agency management, prioritization, and budget-management skills.
• Strong collaboration and stakeholder-management skills across functions, cultures, organizational levels, and time zones.
• Experience using CRM, marketing automation, analytics, web, social media, and paid-media tools to inform communications strategy and evaluate performance.
• Excellent writing, editing, presentation, and oral communication skills.
• Customer-focused, proactive, and solutions-oriented, with ownership and commitment to continuous improvement.
• Fluent in English.
• Ability to travel approximately 25%, including international travel.
• Ability to regularly collaborate across North American and EMEA time zones, including occasional early-morning meetings.

Nice To Haves

• Marketing communications experience in dairy, animal nutrition, agribusiness, or another technical B2B industry.
• Direct experience in NORAM and/or EMEA.
• Spanish and/or French language proficiency.

Responsibilities

• Serve as the primary MarCom business partner for the NORAM and EMEA dairy teams, accountable for communications strategy, priorities, quality, and business impact.
• Develop and maintain a coordinated annual Dairy MarCom roadmap aligned with global campaign plans, regional business priorities, and available resources.
• Lead integrated marketing communications initiatives from strategy through activation across content, PR, events, social media, email, web, paid media, sales enablement, and partner channels.
• Translate business objectives, customer insights, scientific proof points, and market trends into communication objectives, briefs, and audience-specific messaging.
• Localize global campaign strategies and assets for NORAM and EMEA to ensure cultural relevance, commercial usefulness, compliance, and consistency with NOVUS positioning.
• Identify opportunities to reuse global and cross-regional assets and determine where market-specific messaging, content, languages, channels, or activation are needed.
• Write, review, edit, and direct technical and commercial content, including articles, presentations, case studies, customer stories, media materials, event content, campaign assets, and sales tools.
• Partner with R&D, Technical Services, Marketing, Sales, and content and PR resources to turn complex science into credible, differentiated customer value.
• Lead and support thought leadership initiatives that strengthen NOVUS' position in the dairy industry across both regions.
• Direct and manage agencies, freelancers, and vendors through clear briefs, feedback, budget stewardship, and accountability for quality and timing.
• Coordinate work across regions, functions, markets, and time zones, managing dependencies, approvals, budgets, schedules, and handoffs.
• Build trusted relationships with regional Dairy Marketing, Sales, Technical Services, Category, Regulatory, Legal, Customer Service, and global Marketing and MarCom colleagues.
• Analyze campaign performance, customer feedback, market insight, and sales input to recommend improvements and optimize future activity.
• Share regional learning across the global MarCom team and identify opportunities to simplify work, reduce duplication, improve asset reuse, and focus resources on high-value priorities.
• Travel approximately 25%, including internationally, and regularly collaborate across North American and EMEA time zones, including occasional early-morning meetings.

Benefits

• Market-competitive compensation and locally selected benefits in every country where NOVUS operates.
• Hybrid work model.
• Programs supporting employees’ physical, mental, and emotional health.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level