Marketing Communications Manager

Ameriprise • Minneapolis, MN

4d • $81,700 - $112,300

About The Position

As Marketing Communications Manager, you will support key growth initiatives within Wealth Management Solutions at Ameriprise Financial. You will develop marketing and communications strategies, write compelling content, and work with graphic or instructional design teams to create engaging deliverables. Success is measured against business objectives using leading indicators such as email click-through rates, content downloads, and behavior changes, as well as lagging indicators such as sales and net flows. This position reports to the Director, Product Marketing Communications.

Requirements

• At least 5 years of experience in investments or non-financial product marketing communications.
• Bachelor’s degree in Marketing, Communications, or an equivalent related field.
• Strong, demonstrated writing skills.
• Exceptional marketing, communications, project management, and organizational skills.
• Ability to prioritize and maintain strong attention to detail in a fast-paced environment.
• Ability to work across teams to motivate and collaboratively influence others.
• Self-starter with the ability to work independently.
• Experience using Microsoft Office products such as PowerPoint, Word, and Excel.
• Active Series 7 license or ability to obtain one within an established timeframe.

Nice To Haves

• Strong knowledge of investments and/or financial products and services, such as advisory solutions, managed accounts, or retirement plans.
• Knowledge of design and email marketing automation tools, such as Eloqua, Salesforce Marketing Cloud, or Adobe Creative Suite.

Responsibilities

• Serve as an expert in product and strategy positioning to increase awareness, build financial advisor knowledge, and drive growth of Wealth Management Solutions.
• Develop integrated strategy plans for marketing and communications programs.
• Create marketing and communications materials—including marketing collateral, sales literature, articles, emails, social media posts, scripts, and FAQs—to support product initiatives and drive growth of Wealth Management Solutions.
• Identify appropriate marketing and communications vehicles to achieve desired organizational impact.
• Work with and lead large cross-functional teams across the organization to ensure alignment and integration.
• Evaluate outcomes against established business, marketing, and communications objectives.
• Act as the primary liaison with internal partners, including legal, compliance, graphic or instructional designers, product development, and sales strategy.
• Track marketing and communications engagement and results, provide recommendations for improvement, and quickly execute approved recommendations across the organization.
• Drive measurable program results.

Benefits

• Vacation time
• Sick time
• 401(k)
• Health insurance
• Dental insurance
• Life insurance
• Variable pay may be available through bonus, commissions, and/or long-term incentives, depending on the role.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level