Marketing + Communications Director

SLO Classical Academy•San Luis Obispo, CA

1d•$70,000 - $85,000•Onsite

About The Position

At SLO Classical Academy (SLOCA), we are dedicated to a vision of education that cultivates curiosity and a lifelong passion for learning. We are seeking a Marketing + Communications Director to join our team and help us grow our community. The Marketing + Communications Director (MCD) will be responsible for strategically increasing SLOCA's income through various channels, including business revenue, and for leading marketing initiatives to drive enrollment growth. This role involves collaboration with management teams at the bookstore and online math video subscription service to boost revenue, and directing the creative team in developing and executing marketing strategies.

Requirements

College degree
5+ years of marketing & communication experience
3+ years of managing direct reports
An excellent eye for design and alignment with the SLOCA brand
Demonstrated strong people skills
Highly computer literate and quick tech study
Knowledgeable with WordPress as well as automated email marketing systems preferred
Demonstrated excellent written and verbal communication skills without use of AI
Knowledgeable concerning the latest developments in digital marketing communications
Willing to learn about and support the mission of SLO Classical Academy
A willingness to happily be in the trenches; this is a hands-on director position
Demonstrates a passion for learning and classical education
Demonstrates skills in the area of instructing others
Able to take guidance, be service-oriented + a team player, and work independently
Shows initiative, flexibility, and a commitment to excellence
Ability to prioritize and carry out tasks in a timely manner
Strong sense of ownership for work, assignments, and results
Strong interpersonal skills; the ability to communicate effectively and respectfully with faculty, staff, and administration, both verbally and in writing
Ability to foster and maintain a high level of morale between employees and volunteers

Nice To Haves

Familiarity with Classical Education is a bonus

Responsibilities

Develop and oversee a comprehensive marketing plan that reflects SLOCA’s culture, image, mission, and vision, and meets enrollment goals.
Lead enrollment marketing efforts through word-of-mouth, digital marketing, print, social media, and event-based strategies.
Develop and implement effective marketing campaigns across various channels, monitoring their impact on inquiry growth.
Coordinate all publications and advertisements, including recruitment materials, videos, emails, event invitations, and parent meeting information.
Develop and manage the marketing and advertising budget, reporting on ROI to the Executive Leadership Team and finance team.
Create content for and maintain all school social media channels (Facebook, Instagram, LinkedIn), ensuring consistent messaging aligned with the school’s mission.
Collaborate with the Director of Admissions to develop marketing and communications strategies that enhance recruitment.
Lead and develop marketing, communications, and business team members.
Ensure a smooth and effective school-wide communication process to minimize redundancy and ensure clarity and accuracy.
Prepare quarterly reports for the finance team on overseen areas.
Oversee and monitor the school’s brand guides, ensuring all publications adhere to branding and messaging guidelines.
Manage media relations by identifying newsworthy events, writing press releases, and building partnerships with local media.
Serve on the Broader Leadership team at SLOCA and participate in team learning activities.
Attend school events, staff trainings, and team meetings.
Read weekly staff and school email updates.
Engage in professional development opportunities.
Adhere to all administrative directives and SLOCA Policies.