Marketing Communication Coordinator AS7268

Oklahoma State University•Stillwater, OK

1d•$45,000 - $63,000•Onsite

About The Position

The Marketing and Communications Coordinator develops and implements strategic marketing and communication initiatives that support enrollment growth, student engagement, and institutional awareness for OSU Online, Outreach, and Individual Study within the Institute for Teaching and Learning Excellence (ITLE). This position leads multi-channel digital marketing campaigns, develops and optimizes prospective student communication strategies, manages social media and website content, and utilizes marketing analytics to evaluate and improve campaign performance. Working collaboratively with academic programs, university partners, and departmental leadership, the coordinator ensures accurate, timely, and compelling communications that promote undergraduate and graduate online degrees, certificates, courses, and outreach initiatives. Responsibilities also include market research, budget and vendor coordination, CRM communication management, supervision of student marketing staff, and support for departmental event registration and web content. The ideal candidate combines strong writing, digital marketing, and analytical skills with the ability to collaborate across teams to support OSU Online and ITLE’s engagement and growth goals. This role works closely with the Director/Vice Provost, Director of Academic Programs, ITLE staff, and college departments to promote undergraduate and graduate online degrees, certificates, online courses, and ITLE events throughout the OSU community, the state, the region, and the country. For full consideration, please submit a resume, cover letter, three professional references, and a portfolio showcasing your communications and digital marketing work. The portfolio should include examples of professional writing and digital work, such as social media posts or campaigns, email communications, web content, graphics, or other relevant marketing materials. Links to online portfolios and PDF samples are acceptable.

Requirements

Bachelor's degree in Communications, journalism, marketing, public relations, or related field.
Six months of related work experience.
Oklahoma driver’s license or ability to obtain an Oklahoma driver’s license within 30 days of hire.
Reliable transportation for travel connected with official duties.
Demonstrated experience in communications, including social media, video, web content, writing, editing, and content creation.
Strong written and verbal communication skills.
Ability to organize materials.
Ability to write and edit effectively.
Ability to visualize concepts.
Ability to communicate and interpret goals.
Demonstrated proficiency in AP style and adaptive writing.
Social media experience.
Knowledge of communications principles.
Ability to align content with audience needs.
Ability to learn quickly, adapt to a rapidly changing environment, and collaborate effectively with a variety of stakeholders.

Nice To Haves

Master's degree in Communications, journalism, marketing, public relations, or related field.
Two to four years experience.

Responsibilities

Develops and implements strategic marketing and communication initiatives that support enrollment growth, student engagement, and institutional awareness for OSU Online, Outreach, and Individual Study within the Institute for Teaching and Learning Excellence (ITLE).
Leads multi-channel digital marketing campaigns.
Develops and optimizes prospective student communication strategies.
Manages social media and website content.
Utilizes marketing analytics to evaluate and improve campaign performance.
Ensures accurate, timely, and compelling communications that promote undergraduate and graduate online degrees, certificates, courses, and outreach initiatives.
Conducts market research.
Manages budget and vendor coordination.
Manages CRM communications.
Supervises student marketing staff.
Supports departmental event registration and web content.