Marketing Communication Coordinator AS7524
About The Position
Help future Cowboys find their place at OSU! As part of the Office of Undergraduate Admissions and Recruitment, our creative and collaborative communications team is responsible for strategic communication, marketing and outreach efforts to prospective students, their families and other internal and external audiences. This includes creating engaging content and executing strategic communication strategies for email, print, social media, web, video, events and more. Primary objectives include project management, editing, writing and ensuring quality control from start to finish. This role requires extensive attention to detail and interpersonal skills needed to collaborate with partners across campus and within the Division of Enrollment Management. As a supervisory role, this position will manage and coach a team of communications specialists who are responsible for creating dynamic, engaging prospective student content. This includes oversight of ongoing training and professional development. This role will contribute to strategic planning, including analyzing CRM data and staying up-to-date on communications best practices for prospective students; ensure copy and design align with Brand Management standards; lead event marketing efforts in collaboration with event and data team members; plan and execute social media campaigns; provide leadership in carrying out other special initiatives and other duties as assigned by the leadership team.
Requirements
- Bachelor's degree in Communications, journalism, marketing, public relations or related field
- Six months of experience in communications, marketing or closely related field
- Demonstrated experience in writing, editing, social media, video, website and content creation
- Project management experience
- Leadership/staff management experience
- Must be able to lift 45 pounds (recruitment materials)
- Excellent communication skills, including written and verbal
- Ability to organize, manage and execute projects on strict deadlines with excellent attention to detail
- Strong technical writing skills
- Experience with writing engaging marketing content using Associated Press style
- Understanding of customer relationship management (CRM) technology, preferably within higher education setting
- Demonstrated experience leading multi-channel marketing strategies
- Demonstrated experience training colleagues on best practices and use of marketing platforms
Nice To Haves
- Three plus years of successful experience in communications or marketing, including supervisory experience with professional and/or student staff
- Relevant experience executing robust marketing campaigns email, print, social media and web
- Graphic design experience
- Social media management experience
- Social video editing experience
- Event marketing experience
- Experience using a project management system preferred
Responsibilities
- Project management
- Editing
- Writing
- Ensuring quality control from start to finish
- Manage and coach a team of communications specialists
- Oversight of ongoing training and professional development
- Contribute to strategic planning
- Analyzing CRM data
- Staying up-to-date on communications best practices for prospective students
- Ensure copy and design align with Brand Management standards
- Lead event marketing efforts in collaboration with event and data team members
- Plan and execute social media campaigns
- Provide leadership in carrying out other special initiatives
- Other duties as assigned by the leadership team
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What This Job Offers
Job Type
Full-time
Career Level
Manager
