Insomniac - Marketing Campaign Specialist, YouTube

Live Nation Entertainment • Calabasas, CA

1d • $75,000 - $85,000 • Onsite

About The Position

Insomniac is seeking a highly motivated Marketing Campaign Specialist with a passion for dance music and expertise in YouTube marketing. The role involves overseeing the operations and growth strategy of Insomniac's YouTube presence, requiring strong organizational and project management skills. This is an in-office position, requiring presence 5 days per week.

Requirements

• 3+ years of relevant experience in marketing and/or music, with demonstrated expertise in YouTube marketing, audience development, or content strategy.
• Deep understanding of the YouTube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem.
• Exceptional attention to detail while working in a fast-paced environment.
• Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands.
• Strong communicator comfortable leading strategy and presenting YouTube insights and campaign results.
• Proven ability to lead and execute complex, high-volume marketing campaigns, particularly YouTube-centric campaigns.
• Strong copywriting skills with the ability to write compelling YouTube titles, descriptions, and calls-to-action in brand voice.
• Experience managing multiple timelines, adapting quickly, and collaborating across departments.
• Willingness to execute or oversee off-hours publishing and monitoring of YouTube content when needed.
• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines.
• Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locations.
• Must be able to work in an open concept office space.
• Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Nice To Haves

• Experience with YouTube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms like Adobe Premiere or Final Cut.

Responsibilities

• Create and execute marketing campaigns with a strong focus on YouTube, coordinating with strategic stakeholders and cross-functional teams.
• Own the YouTube marketing strategy, including developing content calendars, managing video releases, optimizing videos, and leveraging platform tools to drive growth and engagement.
• Collaborate with third-party agencies for the operation, management, and execution of YouTube initiatives.
• Partner with event marketing leads to integrate YouTube-first campaigns with broader marketing initiatives.
• Lead internal and external meetings, articulating campaign objectives and YouTube-specific strategies.
• Analyze weekly performance data (YouTube channel analytics, social media engagement, paid media) and adapt marketing plans based on insights.
• Regularly communicate key targets and performance metrics to internal and external partners.
• Stay updated on platform trends, content formats, algorithm updates, and YouTube best practices.
• Recommend process improvements to optimize the marketing and YouTube content development workflow.
• Partner with in-house design and media teams to develop YouTube-optimized assets.
• Hire and manage independent video editors, animators, and YouTube specialists as needed.
• Lead the execution of on-site marketing efforts, including planning for livestreaming, real-time content, and post-event recaps.
• Ensure timely and accurate approvals for all marketing and YouTube/media assets.
• Support recruitment, training, and onboarding of team members, including those supporting video and YouTube operations.
• Train and provide support in onboarding team members, clients, vendors, and partners.
• Perform other projects and responsibilities as assigned.

Benefits

• Generous vacation
• Healthcare
• Retirement benefits
• Student loan repayment
• Tuition reimbursement
• Six months of paid caregiver leave for new parents including fostering
• Perks like Roadie Babies helping new parents care for their babies on work trips
• Access to free live events through our exclusive employee ticketing program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed