Marketing Campaign Manager

Cellebrite•Tysons, VA

2d•Hybrid

About The Position

This role drives growth for Cellebrite’s newest customer segments as the company expands beyond its core install base. The Marketing Campaign Manager owns campaign strategy and execution for a defined set of new-logo segments, spanning enterprise accounts and specialized, public-sector-adjacent verticals, as those segments scale into full motions. The ideal candidate is proactive, analytical, collaborative, AI-fluent, and comfortable managing multiple projects and segments simultaneously.

Requirements

4+ years of Campaign Management experience within SaaS or a high-tech environment.
Experience running new-logo or new-market acquisition campaigns.
Proven ability to execute successful integrated marketing campaigns.
Fluency with AI tools and a track record of using them to automate manual work.
Experience with ABX tools such as 6sense or Demandbase.
Proficiency with Office 365, Salesforce.com, project management tools (e.g., Monday, Asana, Wrike), and BI solutions (e.g., Qlik, Tableau).
Strong analytical skills and familiarity with performance metrics.
Excellent verbal and written communication skills.
Strong organizational and project management abilities, with the capacity to manage multiple segments/campaigns concurrently.
Ability to effectively collaborate with various marketing stakeholders and sales teams.
Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.

Responsibilities

Develop and execute campaigns that support new-market and new-logo segments as they scale from early traction to established motions.
Utilize an AI-first mindset, leveraging AI tools for manual, repeatable work to focus on strategic decisions regarding testing, investment, and segment advancement.
Align campaign strategies with the business goals of the Growth Marketing organization.
Collaborate with Field Marketing teams in AMER, EMEA, and APAC to align with regional business goals.
Plan campaigns at least one to two business quarters in advance, working with Field Marketing for maximum productivity and market relevance.
Work with Product Marketing and Field Marketing to unify marketing campaigns with overall business goals, acting as the primary owner for campaign strategy, execution, and performance within assigned segments.
Focus on pipeline creation and revenue growth by driving demand for key offerings, increasing trial adoption and conversion, and creating momentum for new-logo acquisition.
Stay connected with sales teams to ensure programs support deal progression and address buying team needs.
Prioritize leading indicators of segment health, such as trial adoption, pipeline quality, and MQL-to-SQL progression.
Analyze and report on campaign performance metrics across the sales funnel, by segment, including new-logo acquisition and pipeline quality, in collaboration with Marketing Operations.
Ensure marketing programs and tactics are delivered on time, within budget, and meet ROI expectations.