Marketing Campaign Manager
About The Position
We’re looking for a talented Campaign Manager to join our growing Global Marketing team and enhance our demand-gen marketing efforts delivering marketing initiatives that generate new sales pipeline and expand on existing opportunities within target accounts. You’ll be responsible for developing and implementing effective marketing campaigns that will include sales collateral, digital media, events, webinars, thought leadership, and social. Not only will you need an exceptional marketing planning background with an emphasis on interpreting customer needs into marketing opportunities and messaging, but also excellent executional skills to get it done.
Requirements
- Exceptional marketing planning background with an emphasis on interpreting customer needs into marketing opportunities and messaging
- Excellent executional skills
Responsibilities
- Develop and deploy multi-channel demand-gen & ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution.
- Strategize, create, and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration, including 1:1, 1: few and one: many initiatives to help achieve sales revenue goals.
- Partner with internal teams to pull research on specific industry sectors, organizations, and personas to produce targeted materials and messaging, including customized collateral to support the sales teams across the entire sales cycle.
- Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics.
- Collaborate with ABM leadership team (sales and marketing interlock) to select key accounts.
- Apply an experimental mindset to ABM campaigns to drive, test, learn, and optimize.
- Sales Support - develop strong relationships with account teams and customers. Act as the link between the sales team and global marketing, ensuring materials meet brand requirements and messaging is consistent.
- ROI - measure and report on the impact of marketing campaigns to support overall accounts and business goals.
- Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations.
- Document processes and best practices in our handbook for marketing and sales teams to reference
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
