Marketing Campaign Manager

Cellebrite•Tysons, VA

1d•Remote

About The Position

This role drives growth for Cellebrite’s newest customer segments as we expand beyond our core install base. The Marketing Campaign Manager owns campaign strategy and execution for a defined set of new-logo segments, spanning enterprise accounts and specialized, public-sector-adjacent verticals, as those segments scale into full motions. The ideal candidate is proactive, analytical, collaborative, AI-fluent, and comfortable managing multiple projects and segments simultaneously.

Requirements

4+ years of Campaign Management experience within SaaS or a high-tech environment.
Experience running new-logo or new-market acquisition campaigns.
Proven ability to execute successful integrated marketing campaigns.
Fluency with AI tools and a track record of using them to take on manual work.
Experience with ABX tools such as 6sense or Demandbase.
Proficiency with Office 365, Salesforce.com, project management tools (like Monday, Asana, Wrike, etc.), and BI solutions (Qlik, Tableau, etc.).
Strong analytical skills and familiarity with performance metrics.
Excellent verbal and written communication skills.
Strong organizational and project management abilities, with the ability to manage multiple segments/campaigns concurrently.
Ability to effectively collaborate with various marketing stakeholders and sales teams.
Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.

Nice To Haves

Experience managing campaigns for enterprise accounts and specialized, public-sector-adjacent verticals.

Responsibilities

Develop and execute campaigns that support new-market and new-logo segments as they scale from early traction to established motions.
Utilize an AI-first mindset to leverage AI tools for manual, repeatable tasks, focusing strategic efforts on testing, investment, and segment advancement.
Align marketing campaigns with the business goals of the Growth Marketing organization and the AMER, EMEA, and APAC teams through Field Marketing.
Plan campaigns at least one to two business quarters ahead, collaborating with Field Marketing for maximum productivity and market relevance.
Act as the primary owner for campaign strategy, execution, and performance within assigned segments.
Drive demand for key offerings, increase trial adoption and conversion, and create momentum for new-logo acquisition.
Stay connected with sales to ensure programs support deal progression and address buying team needs.
Prioritize leading indicators of segment health such as trial adoption, pipeline quality, and MQL-to-SQL progression.
Analyze and report on campaign performance metrics across the sales funnel, by segment, including new-logo acquisition and pipeline quality.
Ensure marketing programs and tactics are delivered on time, within budget, and meet ROI expectations.