Marketing Campaign Manager, Life Sciences

Datavant

2d • $85,000 - $110,000

About The Position

As a Campaign Manager, Life Sciences, you will support the planning, execution, and optimization of integrated marketing campaigns that drive engagement, demand, and pipeline growth across key healthcare audiences. Reporting to the Head of Marketing, you will help bring campaigns to life across channels and ensure seamless execution across teams. This role is suited to a marketer with a strong foundation in campaign execution who is organized, data-driven, and eager to grow within B2B healthcare marketing in a fast-paced, collaborative environment.

Datavant is a healthcare data collaboration platform serving organizations across the healthcare ecosystem, including providers, health plans, researchers, and life sciences companies. Its mission is to make health data secure, accessible, and actionable.

Requirements

• Five years of experience in marketing, campaign management, or demand generation; B2B experience preferred.
• Strong project management and organizational skills, including the ability to manage multiple campaigns simultaneously.
• Experience supporting multi-channel marketing campaigns, such as email, digital, content, and events.
• Analytical mindset and ability to interpret performance data and generate insights.
• Strong written and verbal communication skills.
• Ability to collaborate effectively across cross-functional teams, including Sales and Product.
• Detail-oriented approach with a focus on execution excellence.

Nice To Haves

• Experience in healthcare, life sciences, or other regulated industries.
• Experience supporting or executing field marketing initiatives, including trade shows, conferences, and events.
• Familiarity with marketing automation and CRM tools such as Marketo, HubSpot, and Salesforce.
• Understanding of B2B buyer journeys and lead lifecycle concepts, including MQL, SQL, and nurture programs.

Responsibilities

• Support execution of integrated marketing campaigns across digital and offline channels, including email, web, social, events, paid media, and sales enablement.
• Partner with Integrated Marketing, Sales, and Audience teams to coordinate campaign timelines, deliverables, and go-to-market plans.
• Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities.
• Coordinate with internal stakeholders and external vendors to deliver campaigns on time and meet quality and compliance standards.
• Help manage campaign assets and ensure appropriate distribution across channels, including sales materials, email content, and landing pages.
• Track and report campaign performance, including engagement, lead generation, and pipeline contribution.
• Work with digital and operations teams to monitor campaign metrics and identify optimization opportunities.
• Support field marketing initiatives such as trade shows, webinars, and provider-facing events.
• Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams.
• Contribute to testing and experimentation to improve campaign performance over time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed