Marketing Campaign Manager

Badger Meter•Milwaukee, WI

19h•Onsite

About The Position

The Marketing Campaign Manager is responsible for building customer interest and awareness for global business-to-business products and services by strategizing, building, deploying and tracking marketing campaigns and commercial programs. Reporting to the Manager, Global Marketing Communications, this individual works collaboratively across the global marketing department to develop campaign plans/timelines, ensuring the successful implementation of MarComm tactics and reporting back to stakeholders with the results. The right candidate is an experienced marketing communications professional who excels at project management and is comfortable with a metric/performance driven culture.

Requirements

Bachelor's degree in marketing, business or communications-related field
5+ years of experience in a related field; experience in leading and owning marketing campaigns or commercial marketing programs for a business-to-business environment.
Familiarity with business-to-business vertical marketing and marketing communications initiatives and strategy is essential
Ability to strategize and build marketing campaigns and commercial programs from the ground up, while measuring effectiveness throughout the process required
Working experience in project management, email, content management and social media management tools

Nice To Haves

Previous experience working in a global environment preferred.

Responsibilities

Partner with Global Marketing, Product Marketing and Sales to consult on, strategize, develop and deploy innovative national and international marketing campaigns and commercial programs to achieve objectives
Lead product release go-to-market planning and execution for new and enhanced products, aligning cross-functional teams on strategy, communications, messaging, timelines, and deliverables to ensure successful launches
Drive demand generation strategy and execution to build a robust pipeline, enabling direct and channel sales teams through integrated traditional and digital campaigns that attract, engage, and convert target customers
Optimize website performance as a key demand generation channel, leveraging SEO, CRO, and related digital optimization techniques to drive traffic, enhance user journeys, and improve conversion and customer acquisition outcomes
Manage national and international trade show strategies and communications, working closely with subject matter experts Content Manager, Digital Marketing, Brand Strategy and Trade Show Production teams
Support the Manager, Global Marketing Communications in media analysis and placement, strategic marketing plans, campaign briefing and trade show analysis
Define, track, and analyze campaign KPIs to measure impact across the full buyer journey and continuously improve marketing effectiveness
Manage campaign‑driven social media efforts, tracking performance metrics and optimizing content and tactics based on engagement and conversion data
Partner with Product Marketing, Sales, and customers to identify compelling success stories, translate results into clear narratives, and leverage case studies across campaigns, conferences, digital channels, and sales enablement materials
Develop and manage targeted email marketing campaigns aligned with global campaign strategies, leveraging Salesforce Account Management and CRM data for audience segmentation, personalization, lead progression, and performance tracking across the customer lifecycle
Prepare contracts (POs) and invoicing in support of programs
Work with both internal and external resources to deliver results and achieve project goals

Benefits

Competitive Pay
Annual Bonus Eligible for Annual Pay Increases
Comprehensive Health, Vision, and Dental Coverage
15 days Paid Time Off + 11 Paid Holidays
Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis.
Additional access to a certified financial planner to help ensure your money is working for you, at no cost!
Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more
Educational Assistance – Tuition Reimbursement up to $5,250
Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage
Health Savings Account (HSA) & Flexible Spending Account (FSA) options