Marketing Campaign Manager

NBT Bank • Norwich, NY

21h • $90,533 - $120,734 • Onsite

About The Position

The Marketing Campaign Manager serves as a critical link between marketing strategy and execution, ensuring the successful planning, coordination, and delivery of integrated marketing campaigns across all channels. This role partners closely with the Director of Marketing to translate strategic objectives into actionable campaign plans and works directly with Brand Marketing Specialists to manage day-to-day execution. The Marketing Campaign Manager is responsible for driving operational excellence across campaigns—including timelines, workflows, stakeholder coordination, and production—ensuring initiatives are delivered on time, on budget, and aligned with business goals. This role brings strong organizational discipline, cross-functional collaboration, and a proactive approach to problem-solving.

Requirements

• Bachelor’s degree or equivalent combination of education and experience
• Minimum 7 years of experience in marketing, campaign management, or project management
• Strong ability to manage multiple, concurrent campaigns with competing priorities
• Expertise in building and managing timelines, workflows, and production schedules
• Detail-oriented with strong follow-through and accountability
• Ability to interpret marketing strategies and convert them into actionable campaign plans
• Understanding of integrated marketing channels (digital, traditional, social, content)
• Excellent communication and facilitation skills across all levels of the organization
• Proven ability to coordinate cross-functional teams and stakeholders
• Strong meeting management and stakeholder engagement skills
• Focused on driving efficiency, consistency, and quality in campaign delivery
• Strong organizational and problem-solving skills
• Comfortable working in fast-paced, deadline-driven environments
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.

Nice To Haves

• Experience managing integrated, multi-channel campaigns preferred
• Experience with project management tools (e.g., Asana, Workfront, Monday.com) preferred

Responsibilities

• Partner with the Director of Marketing to develop campaign channel strategies, scope documents, and execution plans aligned with business objectives
• Translate high-level marketing strategies into clear campaign requirements, timelines, and deliverables
• Define campaign workflows, roles, and responsibilities across the marketing team
• Ensure alignment across campaigns, priorities, and marketing calendar
• Manage day-to-day execution of marketing campaigns across Brand Marketing Specialists and cross-functional partners
• Oversee campaign timelines, production schedules, and deliverable tracking to ensure on-time completion
• Proactively identify risks, bottlenecks, or resource gaps and implement solutions
• Ensure campaigns are executed in alignment with strategy, scope, and brand standards
• Facilitate regular campaign status updates and reporting
• Serve as the primary coordination point between marketing, business partners, and external vendors
• Schedule and lead campaign kickoff meetings, status meetings, and post-campaign reviews
• Ensure clear communication of campaign expectations, timelines, and deliverables
• Maintain strong working relationships with internal stakeholders to support alignment and execution
• Identify opportunities to improve campaign workflows, processes, and team efficiency
• Support adoption of tools, templates, and best practices for campaign management
• Assist with other marketing initiatives as needed

Benefits

• Generous Paid Time Off: At least 22 days annually, prorated in the year of hire.
• Parental Leave: Six weeks of paid leave at 100% of your salary.
• Comprehensive Medical Coverage: Includes employer contributions to HSA for High Deductible Health Plan participants.
• Dental and Vision Coverage: Ensuring your overall health and well-being.
• Flexible Spending Accounts: For healthcare and dependent care expenses.
• Employer-Paid Disability Coverage: Both short-term and long-term, with an option to purchase additional long-term coverage.
• Life Insurance: Employer-paid basic life insurance, with an option to purchase supplemental coverage.
• Voluntary Benefits: Including hospital, accident, and critical illness coverage.
• Retirement Plans: Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan to help secure your future.
• Adoption Assistance: Supporting your growing family.
• Tuition Reimbursement: Invest in your education and career growth.
• Employee Assistance Program (EAP): Access to support and resources.
• Pet Insurance: For all your furry friends.
• Financial and Banking Services: Various banking services benefits and financial planning assistance.
• Paid Sick and Safe Leave: For your health and safety.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior