Marketing Automation Specialist

The Marketing Automation Specialist will be responsible for Arcadia's MarTech stack, including marketing automation platforms such as Customer.io, Braze, and Facebook/Google Ads. They will work closely with the marketing and sales teams to execute well-segmented and targeted demand generation campaigns, with an emphasis on driving the development, testing, troubleshooting, and analysis of email marketing programs. The ideal candidate will have 7+ years of experience in marketing automation and experience with HTML/CSS landing pages, forms, and email templates. They will also have experience with ESP platforms and paid marketing with Facebook/Google Ads.

• Own end-to-end marketing automation processes and workflows to support audience segmentation, paid advertising, email development and reporting
• Partner with teammates across lifecycle and product to implement best in class contact data practices in email and paid campaigns (with a focus on email automation and template development)
• Maintain the hygiene of data in Customer.io (behavioral attributes, triggered events, contact lists)
• Deliver lead nurturing campaigns that are consistent with the brand to complement existing marketing and sales efforts
• Work closely with technology & operations team to develop reporting processes and associated reports
• Manage data integration between Customer.io and 3rd party platforms
• QA and troubleshoot all technical issues within Customer.io platforms
• Analyze performance metrics, providing recommendations to improve effectiveness of emails, campaigns and segmentation.

• 7+ years of experience in marketing automation
• Experience with the set-up and implementation of ESP platforms (Braze, Iterable, Customer.io)
• Experience with HTML/CSS landing page, forms, email templates
• Experience in paid marketing with Facebook/Google Ads (nice-to-have)
• Experience with navigating analytics tools such as Light Dash and Google Analytics (nice-to-have)