Marketing Automation Senior Manager

UPS

19h•Onsite

About The Position

The Global Marketing Automation Senior Manager is responsible for advancing highly-complex, data-driven marketing automation capabilities, strategies, programs, technologies, and data at scale, globally. He/She leads the strategic, creative, and technical development, execution, reporting, analysis, and optimization across multiple technologies, channels, programs, and infrastructure of a highly-complex nature. He/She is responsible for strategically configuring, managing, and integrating multiple technologies and data necessary for compliant and effective marketing automation programs. He/She leads internal and external teams around the world in data strategy, data signal development, data activation, data synchronization, and data integrity. He/She is accountable for maintaining knowledge of, championing, and ensuring compliance with evolving regulatory requirements to protect the organization against risk of significant financial penalties that can be assessed for regulatory violations. He/She also manages employee(s) and vendor(s).

Requirements

Extensive knowledge and proven expertise in marketing automation strategies and best practices, technology platform integration and management, and email and data privacy compliance regulations
Extensive experience working in or directly with marketing automation tools or an email service provider: Marketo (preferred), Salesforce Marketing Cloud, Eloqua, HubSpot, Acoustic Connect, etc., with emphasis on infrastructure management, analytics, revenue, and CX accountability
Strong working knowledge of GDPR, CASL, CAN-SPAM, and other evolving global data privacy / email regulations
Strong data and analytical skills, including the ability to query, analyze, derive insights, and make recommendations from large data sets (millions of records) from multiple data sources
Bachelor’s degree (or internationally comparable degree)
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

Nice To Haves

Expertise in Microsoft SQL, Python, Databricks
Expertise in HTML, CSS, JavaScript, Adobe Analytics, and website content management
Expertise in APIs and hands-on experience with Postman, Insomnia, or other API testing programs
Master’s degree

Responsibilities

Leads the Strategic Design and Development of Advanced Marketing Automation Initiatives
Serves as a lead subject matter expert for advanced marketing automation strategies and how they can be best utilized to achieve business goals, promote desired customer engagement, and generate revenue through a data-driven, multi-channel, sustained campaign approach.
Develops, executes, and reports on strategies and tactics to advance marketing automation capabilities/infrastructure, align with best practices and compliance requirements, and enhance channel performance.
Oversees all aspects of key marketing automation campaigns (including objectives, audience definition, strategy, workflow logic, campaign requirements, automation requirements, data, channel tactics, messaging and creative, KPIs and measurement structure, testing plan, resources, timeline, budget, agile execution, optimization, and compliance) to set expectations, guide plan execution, and gain leadership team consensus and support.
Leads audience segmentation strategy, customer journey mapping, data-based targeting, and digital channel engagement to provide optimal digital experience across various stages of the customer lifecycle.
Possesses exceptional acumen required to navigate and leverage customer data, technology platforms, and growth marketing processes to compliantly achieve campaign objectives.
Leads data-driven strategy, agile execution, and optimization through collaboration with cross-functional teams of internal and external parties (including agency partners and technology providers).
Constantly evaluates campaign effectiveness and makes ongoing, proactive recommendations regarding areas of optimization and ongoing evolution.
Develops concise executive level presentations that link digital initiatives to business priorities and/or showcase the value derived from the work.
Effectively manages vendor relationships, deriving maximum value from the investment to meet or exceed business objectives.
Oversees assigned budget and financial reporting in alignment with UPS policies, processes, and leadership needs.
Stays abreast of and coaches team members on marketing automation best practices through external benchmarking, conferences/webinars, etc. to influence internal policy development, strategy development, implementation, and execution.
Leads Strategic, Creative, Data, and Technical Execution of Data-Driven Marketing Automation Campaign Deliverables
Provides continual thought leadership and technical guidance to evaluate strategic alternatives, determine campaign impact, recommend courses of action, and design and implement technical and non-technical solutions to meet business objectives.
Creates and collaborates with cross-functional teams to gain alignment on audience strategy; campaign strategy; journey strategy; messaging strategy; campaign, data, and automation requirements; creative; and measurement plan for each assigned campaign.
Maintains knowledge of, educates team and other groups throughout enterprise on, and ensures compliance with evolving regulatory requirements impacting email marketing and data privacy.
Provides training, guidance and oversight to users of marketing automation tools and/or data.
Manages the technical creation of all aspects of marketing automation campaigns, globally, leveraging UPS’s marketing automation tools, Databricks, and other technologies and data sources. This includes highly personalized and customized email, landing page, form, and sales alert assets; workflow logic and automation; custom scripting; audience creation and segmentation; automated scoring; automated data routing; email and data privacy compliance; campaign QA and testing; campaign approval and deployment; and reporting/dashboards.
Manages large-scale analysis, derives insights, and makes data-driven recommendations.
Measures, analyzes, reports on, and makes optimization recommendations to evaluate overall channel and campaign effectiveness.
Identifies and implements solutions to increase efficiency and reduce compliance risk.
Ensures realistic timelines, including milestones and dependencies, have been established and proactively anticipates and overcomes program challenges.
Continually evaluates project and deliverable status to ensure scope remains in-tact and project is completed on time and within budget.
Develops, Implements, Configures, Integrates, and Manages Technologies and Data for Marketing Automation Campaigns
Identifies, evaluates, creates business cases for, and recommends technologies, technical solutions, and automation to advance personalized marketing automation and compliance efforts at scale.
Works with IT, Legal, Procurement, and other internal and external groups to create and maintain marketing automation roadmap, write business requirements, conduct RFPs, implement technologies and technical solutions, and make ongoing enhancements to technologies and technical solutions in alignment with UPS processes.
Implements, configures, integrates, manages, and conducts ongoing troubleshooting and optimization of multiple technologies used for global marketing automation.
Creates and maintains creative templates, program templates, segmentations, and data management campaigns/workflows within marketing automation tools for use in campaigns and to ensure data integrity across systems.
Leads or contributes to the development, testing, and activation of strategic data signals and pipelines synching data between systems.
Conducts audits and manages the health, cleanliness, and integrity of data used by marketing automation tools, UPS Contact Preference Center, UPS Customer Data Platform, and other UPS systems and databases.
Adopts and advances marketing automation solutions and processes to improve efficiency and reduce compliance risk.
Serves as Marketing Automation Center of Excellence subject matter expert, providing training and guidance related to best practices, compliance, data, and technology to users of the marketing automation tools, other UPS groups deploying marketing emails globally, and other stakeholders.
Manages and Develops Others
Manages direct reports and corresponding people processes to ensure the day-to-day administration of processes and formal procedures.
Identifies individual and team skill gaps and developmental opportunities to facilitate individual and team development.
Conducts regular performance evaluations in a manner that facilitates open communication and encourages continuous performance improvement.
Holds others accountable to established performance levels to achieve individual and group goals.
Identifies opportunities to involve others in new and challenging work assignments and/or rotations that advance the skills and capabilities of individuals and the organization.