Senior Marketing Automation Manager
About The Position
Strategy (Nasdaq: MSTR) is a market leader in enterprise analytics and AI software, transforming organizations into intelligent enterprises through data-driven innovation. The company is also at the forefront of AI disruption, providing data via its enterprise semantic layer to AI agents, tools, and platforms. Additionally, Strategy is leading a shift in digital assets, having adopted bitcoin as its primary treasury reserve asset since 2020, issuing bitcoin-backed securities, and building a fortress balance sheet. The company fosters a culture of curiosity, innovation, and excellence, guided by values of bold, agile, engaged, impactful, and united. The Senior Marketing Automation Manager will support the systems, processes, and emails for global digital marketing and demand generation programs. This role is responsible for implementing, tracking, analyzing, and optimizing Strategy’s email marketing campaigns using Marketo. The manager will also oversee the integration, customization, and new process buildout of the existing MARTECH stack, which includes Marketo, Marketo Measure, Salesforce, Zoom, Content Stack, 6Sense, Litmus, and other proprietary marketing platforms. The position requires regular collaboration with Information Systems and CRM teams to understand goals, define solutions, and deliver scalable solutions, along with documentation and end-user training. The ideal candidate will be comfortable leading projects and collaborating with various stakeholders to create and execute end-to-end email marketing and operations projects.
Requirements
- Marketo Certified Expert (mandatory)
- 5+ years of experience in administering marketing applications
- 8+ years of professional experience in marketing operations, sales operations, or IT
- Well versed in data management best practices
- Well versed in demand generation and marketing operations best practices
- Bachelor’s degree
- Microsoft Office skills, especially Word, PowerPoint, and Excel
- Experience managing and reporting on digital marketing programs
- Experience with CRM, specifically Salesforce.com
- Strong written and verbal communication skills
- HTML custom coding experience building email templates
- Experience running multi-layer marketing programs
- Flexible team worker
- Positive, motivating attitude
Responsibilities
- Manage the integration, customization, and new process buildout of our existing Marketing Platforms including Marketo Engage, Marketo Measure, Salesforce, Zoom, Adobe Experience Manager, 6Sense, Litmus, and other proprietary marketing platforms
- Responsible for managing Strategy’s email marketing program
- Manage Marketo Lead Scoring Model
- Collaborate with marketing and sales teams across Strategy provide project roadmaps, strategies, and execution plans for systems development
- Execute projects including documenting process flows and requirements, running project sprints, conducting user acceptance testing, and coordinating production release
- Provide administration, integration, maintenance, and day to day technical support for Marketo Marketing Platform
- Provide reporting and analysis that can be replicated by marketing specialists to provide insight and analysis to campaign teams
- Perform regular cleansing and hygiene activities on the database to eliminate duplicate and erroneous records
- Ability to build, design, manage Marketo landing pages
- Ability to set up, analyze and adjust email plans using A/B testing
- Continually learning, researching, recommending, and implementing email and marketing automation best practices
- Manage the Marketo database (segmentation, list acquisitions, bulkloads)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
