Senior Marketing Automation Manager

Strategy • Tysons Corner, VA

1d • Onsite

About The Position

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation, leading in enterprise analytics and AI software. They have also pioneered a groundbreaking shift in digital assets by adopting bitcoin as their primary treasury reserve asset. The company fosters a culture built on values of being bold, agile, engaged, impactful, and united, valuing every employee's contributions. The Senior Marketing Automation Manager will support the systems, processes, and emails used in Strategy’s global digital marketing and demand generation programs. This role involves implementing, tracking, analyzing, and optimizing email marketing campaigns using Marketo, and managing the integration, customization, and new process buildout of the existing MARTECH stack, including Marketo, Marketo Measure, Salesforce, Zoom, Content Stack, 6Sense, Litmus, and other proprietary marketing platforms. The manager will be required to meet regularly with business partners in Information Systems and CRM teams to understand goals and requirements, define solutions, and deliver scalable solutions along with documentation and training for end-users. The position requires comfort in leading projects and collaborating with various stakeholders to create and execute end-to-end email marketing and operations projects.

Requirements

• Marketo Certified expert
• 5+ years of experience in administering marketing applications
• 8+ years of professional experience in marketing operations, sales operations, or IT
• Well versed in data management best practices
• Well versed in demand generation and marketing operations best practices
• Bachelor’s degree
• Microsoft Office skills, especially Word, PowerPoint and Excel
• Experience managing and reporting on digital marketing programs
• Experience with CRM, specifically Salesforce.com
• Strong written and verbal communication skills
• HTML custom coding experience building email templates
• Running multi-layer marketing programs
• Flexible team worker
• Positive, motivating attitude
• Strong organizational skills

Responsibilities

• Manage the integration, customization, and new process buildout of our existing Marketing Platforms including Marketo Engage, Marketo Measure, Salesforce, Zoom, Adobe Experience Manager, 6Sense, Litmus, and other proprietary marketing platforms
• Responsible for managing Strategy’s email marketing program
• Manage Marketo Lead Scoring Model
• Collaborate with marketing and sales teams across Strategy provide project roadmaps, strategies, and execution plans for systems development
• Execute projects including documenting process flows and requirements, running project sprints, conducting user acceptance testing, and coordinating production release
• Provide administration, integration, maintenance, and day to day technical support for Marketo Marketing Platform
• Provide reporting and analysis that can be replicated by marketing specialists to provide insight and analysis to campaign teams
• Perform regular cleansing and hygiene activities on the database to eliminate duplicate and erroneous records
• Ability to build, design, manage Marketo landing pages
• Ability to set up, analyze and adjust email plans using A/B testing
• Continually learning, researching, recommending, and implementing email and marketing automation best practices
• Manage the Marketo database (segmentation, list acquisitions, bulkloads)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1-10 employees