Marketing Automation Manager

Ellsworth Corporation•Germantown, WI

2d•Hybrid

About The Position

What does a cell phone in your pocket, a spaceship, and an electric vehicle have in common? Ellsworth Adhesives specs in materials in each of those products! Ellsworth Corporation, a global, industry leading distributor of specialty chemicals and equipment and adhesive manufacturer currently has a Marketing Automation Manager opportunity at Ellsworth Adhesives. This role reports into our corporate headquarters located in Germantown, WI. The ideal candidate would be open to hybrid or remote work. Are you passionate about delivering marketing automation and email communications that drive customer engagement? Want to continue to grow your career? This is an exciting time to be a part of Ellsworth, come join our team! Ellsworth Corporation is a family-run company that has had continuous growth for over 50 years. We are an industry-leading global distributor, manufacturer, and packager of adhesives used by cell phone, medical device, space/aerospace, and electric vehicle industries! Click here to see our state-of-the-art facility and distribution center and learn more about our business, and here to find out more about the industries we serve, and here to learn about our consumer and manufacturing divisions. This role provides ownership of companywide marketing automation and email communications, including lifecycle architecture, automation workflows, and systemâsupported integrations. This role also partners with Marketing Operations and Campaign teams to design scalable, compliant, and dataâdriven programs that improve engagement, pipeline contribution, and customer lifecycle performance.

Requirements

5+ years of experience in marketing automation, lifecycle marketing, or email marketing within a B2B or multiâchannel environment.
Bachelor’s degree in Marketing, Communications, Business, or related field
Proven experience managing email marketing programs and marketing automation platforms
Strong understanding of segmentation, personalization, and lifecycle marketing strategies
Familiarity with CRM systems, integrations, and marketing data best practices
Knowledge of email compliance laws and industry standards
Strong analytical skills with the ability to interpret insights and optimize for performance
Experience with A/B testing and iterative campaign improvement
Excellent project management, attention to detail, and communication skills
Ability to collaborate crossâfunctionally and work independently in a fastâpaced environment

Responsibilities

Owns and maintains customer and lead lifecycle frameworks, including stage definitions, triggers, and progression logic, and supporting automation workflows for acquisition, engagement, onboarding, and retention
Designs, builds, and optimizes marketing automation programs including email communications, nurture streams, behavioral triggers, and multi-channel campaigns to drive engagement and conversion
Oversees segmentation, targeting, and personalization strategies ensuring accurate data flow, CRM alignment, and effective system integrations in partnership with Marketing Operations, Sales and IT
Ensures compliance with global regulations (CANâSPAM, GDPR, CASL) and upholds best practices for data privacy, governance, deliverability, and platform standards
Develops scalable templates, landing pages, and workflow documentation, establishing standards and best practices that support consistency, efficiency, and internal adoption