Marketing Automation Manager - CDP

Bright Horizons Family Solutions•Newton, MA

1d•$77,000 - $102,000•Hybrid

About The Position

This role is responsible for executing and reporting on customer and prospect-facing email marketing programs, covering demand generation, events, newsletters, and retention programs. The manager will collaborate with stakeholders to enhance campaign performance through innovative marketing strategies, email design, and copy. Key responsibilities include assisting in defining audience targeting strategy, testing methodologies, and measuring email marketing effectiveness. The role also involves developing tools, processes, and frameworks to promote best practices and deliver impactful email marketing programs. A significant focus will be on Customer Data Platform (CDP) activities, including building new journeys, creating segments, understanding data requirements for use cases, and ensuring data integrity, quality, and source identification. The individual must be able to independently configure and manage marketing journeys and campaigns. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care company dedicated to supporting employees with high-quality child care, elder care, and educational support, fostering a collaborative environment with meaningful benefits and a culture that prioritizes career growth and personal well-being.

Requirements

Bachelor’s degree in Marketing, Communications or related field
In lieu of a degree, an additional 3 years of experience may be considered
3 years of experience implementing and managing Marketing Automation programs and technology
3 years of experience in Microsoft Customer Insights Journey Platform

Nice To Haves

Knowledge of design, build, test, and maintain data segmentations, data integrations and Marketing Journeys and Campaigns
Experience in Microsoft Power Automate or Microsoft Dynamics 365
Experience with Salescloud
Ability to provide guidance and support on platform usage.
Ability to work in a fast-paced environment working with multiple stakeholders.
Experience managing projects of varying complexity; time and project management are critical skills.
Demonstrated resourcefulness, motivation, initiative, and creative problem solving.
Understanding of persona-based marketing, targeting and segmentation.
Ability to think strategically while also able to “roll up your sleeves” and do the hands-on work necessary to meet deadlines.
Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)
Must be flexible with the ability to adapt to, and drive change.
Collaboration with both onshore and offshore development teams.
Marketing Cloud experience along with AMPScript and SQL knowledge is preferred
HTML and Adobe Photoshop skills a plus.

Responsibilities

Develop, execute, and optimize marketing automation campaigns across channels including email and SMS, ensuring accuracy in content, audience segmentation, personalization, and deployment.
Create automated, multi-touch prospect and customer lifecycle programs, including both campaign-based and journey-based experiences.
Assist with campaign migration from legacy tools and ensure marketing data is structured and usable within Customer Insights.
Provide recommendations and input on goals, objectives, strategy and email best practices.
Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics).
Test new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correct.
Stay current on email best practices and marketing technology industry trends to identify opportunities.
Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures.
Mentor and coach a junior team of marketing automation analysts, providing guidance on best practices, campaign execution, data quality and troubleshooting.
Build new Journeys in a Customer Data Platform (CDP), build segments, understand the data requirements for use cases, data integrity, data quality and data sources involved to build the specific use cases.
Independently configure and manage marketing journeys and campaigns.