Manager, Marketing Automation
About The Position
Nintex is a global leader in process intelligence and automation, trusted by over 10,000 organizations worldwide. We are dedicated to transforming the way people work by helping businesses manage, automate, and optimize their processes. Our culture is collaborative, fun, fast-paced, and values curiosity, ideas, and enthusiasm. We are driven by passion, accountability, and a commitment to innovation and problem-solving. This role is ideal for someone with strong Marketo expertise, operational discipline, and a passion for optimization, including the practical application of AI to enhance speed, quality, analysis, testing, and team productivity. The position will own email and nurture strategy, oversee marketing automation execution, and ensure the quality and effectiveness of key programs related to forms, routing, data, and campaign workflows. This role also includes managing one specialist-level role focused on Email Marketing. While sitting within the marketing department, this role will partner closely with RevOps, who manages broader company-wide systems and operations. The core focus is on owning and improving marketing's automation strategy, execution, and processes, with Marketo as the central platform.
Requirements
- 5+ years of experience in marketing automation, marketing operations, or email marketing, with deep hands-on Marketo expertise
- Strong experience with email programs, nurture campaigns, lead management, forms, landing pages, and marketing performance reporting
- Familiarity with CRM data structures
- Demonstrated use of AI tools to improve productivity, execution, analysis, or workflow effectiveness
- 1 year of experience as a direct people manager or Team Lead or mentor required
Responsibilities
- Own Marketo as marketing’s core automation platform and lead execution of email, nurture, database hygiene and campaign workflows
- Ensure proper governance in accordance with guidelines, including things like GDPR
- Develop and optimize email and nurture strategy across campaign, newsletter, and operational programs
- Build scalable processes, templates, and working models that improve speed, quality, and consistency
- Own marketing’s lead scoring, routing requirements, and data quality processes in partnership with RevOps
- Oversee forms, landing page QA, routing, testing, and related conversion operations for nintex.com
- Troubleshoot operational issues quickly and strengthen processes to reduce manual work and errors
- Own performance reporting for email, nurture, and marketing automation programs, using insights to improve engagement and conversion
- Apply AI and testing in practical ways to improve workflow efficiency, execution quality, and overall program performance
- Manage and develop one Email Marketing Specialist, providing direction, coaching, and quality control
Benefits
- Global Gratitude and Recharge Days
- Flexible, paid time off policy
- Employee wellness programs and counseling resources
- Meaningful peer recognition and awards
- Paid parental leave
- Invention/patenting assistance
- Community impact, paid volunteer time, and opportunities
- Intercultural learning and celebration
- Multiple tools through which to learn and grow, and an incredible global community
- 401(k) with employer match
- Twelve paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
