Marketing Automation Manager
About The Position
The Michael J. Fox Foundation for Parkinson’s Research (“the Foundation”) is seeking top talent for its Marketing Automation Manager position. Reporting to the Director of Marketing Automation, this position owns the operational functions that allow the organization's automation and analytics specialists to work at maximum efficiency and consume clearly defined, standardized inputs to target communications across campaigns and measure Key Performance Indicators (“KPIs”). This position can be based anywhere in the U.S. and will be expected to work east coast hours (standard business hours are 9:00am – 5:00pmET).
Requirements
- Knowledge in marketing automation, marketing operations or related capacity
- Proficiency in SQL, AMPscript, and deep understand of data relationships within CRM and SFMC
- The ability to analyze performance data and translate data into actionable strategies for email marketing
- Familiarity with project management principles, methods, techniques, and tools.
- Experience managing projects that have involved the introduction of new ways of working, processes, and methodologies
- Experience with digital marketing analytics, email marketing platforms (Salesforce Marketing Cloud is preferred), and project management platforms
- Commitment to data hygiene, project management and customer service
- Demonstrated ability to collaborate with cross-functional peers, business owners, strategists, and agency partners to achieve business results
Nice To Haves
- Agile project management experience is a plus
Responsibilities
- Handle the day-to-day program mechanics of executing email marketing plans including building, QA, and scheduling emails within Salesforce Marketing Cloud
- Manage and maintain Email Marketing Calendar and ensure alignment with revenue goals, organizational priorities, and internal stakeholders
- Manage and grow organizational email list, control email frequency and touchpoints to minimize database churn, and maintain data hygiene standards
- Use SQL query to build and maintain email audiences within Automation Studio
- Develop in-depth expertise in a constantly evolving digital marketing operations landscape across technical capabilities, workflows, processes, quality control and platform integrations
- Coordinate distribution of digital assets and campaign information to Automation and Analytics teams
- Work with the marketing team and other departments to manage direct marketing efforts to support acquisition and retention strategies among target groups, including integrated marketing campaigns and seasonal and other initiatives
- Assist the Automation team with status updates to email calendar
- Provide support and perform testing during the development of new and existing workflows and emerging technology
Benefits
- 15+ options for medical insurance (with the Foundation paying 90 percent of the premiums)
- Competitive dental and vision plans
- 401(k) plan with 6 percent employer contribution
- Flexible spending accounts
- Employer paid life and disability insurance
- 18 Vacation Days
- 12 Well-Being (Sick) Days
- 2 Personal Days
- summer Fridays (office closure at 2pm)
- a summer holiday week over July 4
- Flexible work environment
- discretionary bonus on an annual basis
- staff and leadership cultivation through regular training courses and events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
